Adi Tatarko is the co-founder and CEO of Houzz, a platform for home remodeling, bringing together both professionals and homeowners via mobile, local and social tools.
Adi started Houzz.com out of the challenges she faced during her own remodeling process. Tired of cutting pages out of magazines for her inspiration file and limited by word of mouth recommendations for professionals to help her with the renovation process, she decided to create an online photo database and gathering place for people in the process of building, remodeling and decorating. Today, millions of homeowners and more than 70,000 architects, designers, contractors and other residential remodeling professionals are connecting through Houzz.com and its mobile apps every month, sharing their photos, advice and product recommendations.
Earlier in her career, she founded a software company which developed products and services for the high tech industry. She worked in New York City before moving to Palo Alto, where she lives with her husband and two boys. In her spare time, she still enjoys looking at inspiring home design and renovating the rest of her own house one room at a time.