Sessions
Wed Aug 1 MAIN CONFERENCE - DAY 1
Registration Hours
Exhibit Hall Open
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9:00 am - 12:00 pm GENERAL SESSIONS
9:00 am - 9:20 am
Welcome Address
Brad Inman, Founder & Publisher, Inman News, Founder, Vook, @bradInman
9:20 am - 9:50 am
Is the Economic Upturn Real?
Does optimism end after the election? What about oil, European debt, the death of the U.S. secondary market and all of the other economic factors that you need to be thinking about?
Moderator: Brad Inman, Founder & Publisher, Inman News, Founder, Vook, @bradInman
Bill Emmons, Assistant VP and Economist, Federal Reserve Bank of St. Louis
Patrick Stone, President and CEO, Williston Financial Group
Joel Singer, Executive Vice President, California Association of Realtors® (C.A.R.)
Amy Brandt, CEO, Vantium Capital
9:50 am - 10:20 am
New Kids on the Block
Meet the founders of cool new technology start-ups that could change the world of real estate.
Matt Singer, Founder and CEO, Videolicious, @MattBSinger
David Ragones, Founder and CEO, DreamCommerce, @dragones
Blake Pierson, Founder and CEO, Lovely, @blakespierson
Jindou Lee, Founder and CEO, Happy Inspector, @jindoulee
Riggs Kubiak, Co-founder and CEO, Honest Buildings, @RiggsKubiak
Brett Doshan, Founder and President, HomeVisor, @Homevisor
Grant Bigler, Founder and CEO, reVinta, @reVintaNews
10:20 am - 10:40 am
Venture Investing: What’s Trending?
Hear from a leading venture capitalist who knows real estate. In this one-on-one conversation with Inman News’ founder Brad Inman, Jed Katz will discuss where investors are placing their bets and what tech trends you need to be aware of.
Jed Katz, Managing Director, Javelin Venture Partners, @JedKatz
Brad Inman, Founder & Publisher, Inman News, Founder, Vook, @bradInman
10:40 am - 11:00 am
Connecting People, Places and Memories
Caterina Fake co-founded photo-sharing site Flickr, which was sold to Yahoo! in 2005, and then sold her next start-up Hunch to eBay in 2011. Her latest venture is a start-up named Findery that is giving consumers the ability to share their impressions of the places they love by leaving digital ‘notes’ throughout their neighborhoods. Hear how Findery helps create context around consumers’ stories and what it means for real estate.
Caterina Fake, Founder & CEO, Findery, @caterina
11:00 am - 11:10 am
Connect Download: How to Use Pinterest, Instagram and Other Photo Apps in Your Real Estate Business
The popularity of photos online has hit an all-time high. Pinterest is the fastest growing standalone site ever. Instagram was purchased for a billion dollars by Facebook. Learn the ins and outs of these social media photo sites and how agents and brokerages are already using them in their business.
Chris Smith, Chief Evangelist, Inman News, Contributing Editor, InmanNext, @Chris_Smth
11:10 am - 11:40 am
How Consumers are Consuming Real Estate Content
Want to learn what consumers want? Get insights from leading real estate content publishers about what today’s consumers are searching for, what they click on and what leaves them wanting more.
Moderator: Brad Inman, Founder & Publisher, Inman News, Founder, Vook, @bradInman
Vikki Neil, SVP & GM, Digital, Scripps Networks Interactive
Tara-Nicholle Nelson, Columnist, Inman News, Founder, RETHINK Multimedia, @taranicholle
Lockhart Steele, Founder and President, Curbed Network, @lock
11:40 am - 11:50 am
Make the Most of Facebook
Maximize your time on Facebook, increase engagement and build your business through Facebook. Learn the ‘secret sauce’ to integrating Facebook into your digital strategy with ten quick takeaways that you can implement immediately.
Katie Lance, Director of Social Media, Inman News, Contributing Editor, InmanNext, @katielance
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1:30 pm - 5:00 pm TRACK #1: Broker Summit
1:30 pm - 1:40 pm
Welcome Remarks
Tracy Weir, Chief Sales and Marketing Officer, Inman News, @tracyweir
1:40 pm - 1:55 pm
Running a Real Estate Business in a New Real Estate Market
Presented by: Margaret Kelly, CEO, RE/MAX, LLC
1:55 pm - 2:30 pm
Proven Strategies to Generate More Listings and Leads
What online and offline marketing strategies should your brokerage be using to attract more clients and close more business? What technologies can help you do more, for less money? Get best practices from some of the best in the business.
Moderator: Tracy Weir, Chief Sales and Marketing Officer, Inman News, @tracyweir
Steve Hundley, CEO, 1parkplace, @1parkplace
Larry Matos, President/Broker, Century 21 M & M and Associates, @larrymatos
Katie Minkus, Broker-in-Charge, Big Island Sales, Hawaii Life Real Estate Brokers, @katieminkus
2:35 pm - 3:10 pm
Top-down Social Media
Social isn’t just for agents. Find out why your management needs to be active on social platforms like Facebook, Google+ and Twitter, and how to develop a successful strategy that delivers real results.
Moderator: Tracy Weir, Chief Sales and Marketing Officer, Inman News, @tracyweir
Amy Chorew, Vice President, Platform Development, Better Homes and Gardens Real Estate LLC, @amychorew
Mark D’Andrea, SVP, Marketing, Engage121, @dandrmar
Nikesh Parekh, CEO , ActiveRain , EVP of Media Networks , Market Leader, Inc., @nparekh00
Matthew Shadbolt, Director of Interactive Product & Marketing, The Corcoran Group, @corcoran_group
3:15 pm - 3:40 pm
Recruiting and Retaining Millenials
This session will explore how to attract and keep Gen Y team members, and how hiring such a tech savvy staff can change your workforce. What strategies can you employ to more effectively recruit via social media and other online platforms? How can you adapt your internal communications and workflow to meet the needs of millennials?
Moderator: Tracy Weir, Chief Sales and Marketing Officer, Inman News, @tracyweir
Melody Bohrer, Senior Vice President, Broker Services & Operations, ERA Franchise Systems LLC
Matt Case, Vice President of Business Development, Coldwell Banker Schmidt Realtors, @mattcase
Nobu Hata, Director of Digital Engagement, National Association of Realtors®, @nobuhata
3:45 pm - 4:20 pm
Becoming a Data Driven Brokerage
What analytical tools should you use to better understand your business? How can you communicate market data to your team and clients more effectively? Learn what data to pay attention to, and how to leverage analytics to make smarter decisions and gain a competitive edge.
Moderator: Tracy Weir, Chief Sales and Marketing Officer, Inman News, @tracyweir
Alex Villacorta, Director, Research and Analytics, ClearCapital
Dave Garland, Senior Strategic Advisor, RE/MAX, LLC
Peter Loewy, Chairman and CEO, Teles Properties
4:25 pm - 5:00 pm
Collaborating in the Cloud
In addition to enabling brokerages to cut costs, cloud technologies offer new opportunities for collaboration and community management. Whether you’re part of a national franchise with a large brick and mortar presence or an independent brokerage that has gone virtual, learn how to keep your team connected and engaged when they’re not in the office.
Moderator: Tracy Weir, Chief Sales and Marketing Officer, Inman News, @tracyweir
Brett Eddy, CTO, Sweepre Interactive, @brettseattle
Jason Gesing, VP of East Coast Operations , eXp Realty
Stacie Staub, Realtor, LIVE Urban Real Estate, @staciestaub
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1:30 pm - 5:00 pmTRACK #2: ConnectTech
1:40 pm - 2:30 pm
Next-Generation CRM
Customer relationship management isn’t what it used to be. Technology has changed consumer expectations – and created new opportunities for you to expand your sphere of influence. Learn how next-gen CRM systems can allow you to more effectively engage with your customers on social platforms and mobile devices.
Moderator: Chris Smith, Chief Evangelist, Inman News, Contributing Editor, InmanNext, @Chris_Smth
Jon Ferrara, Founder and CEO, Nimble, @Jon_Ferrara
Ryan Green, Director, Product Management, Move, Inc.
Tyler Koblasa, Founder and CEO, Mingly, @TylerKoblasa
Subrao Shenoy, CEO, planetRE
2:35 pm - 3:10 pm
Seeing is Believing: Tech Showcase
Discover three new apps that will change how you view properties.
Moderator: Chris Smith, Chief Evangelist, Inman News, Contributing Editor, InmanNext, @Chris_Smth
Bobbie Ayers, Founder and CEO, VisApp, @BobbieAyers
Allen Shulman, Co-founder and CEO, BrightNest, @AllenShulman1
Guy Wolcott, Co-founder and CEO, Sawbuck, Creator, HomeSnap, @guywolcott
3:15 pm - 3:40 pm
How Augmented Reality is Being Used in Real Estate
Augmented reality (AR) has been called one of the most important technologies of our time. In this session, we’ll look at different AR use cases and how they’re being applied to the real estate industry.
Moderator: Chris Smith, Chief Evangelist, Inman News, Contributing Editor, InmanNext, @Chris_Smth
Aaron Kardell, Founder and President, MobileRealtyApps, @akardell
Caleb Kercheval, Founder, Listor.net
Miguel Palma, Manager, Business Development and Partnerships, junaio
3:45 pm - 4:20 pm
The Future of Real Estate Mapping: Where Are We Heading?
Find out what’s next in consumer mapping applications and how real estate leaders are making the most of the new map landscape.
Moderator: Joel Burslem, Principal, 1000Watt Consulting, @jburslem
Sebastian Delmont, Co-founder and CTO, StreetEasy, @sd
Mark Friend, VP of Sales and Business Development , Maponics, @maponics
Jim Skurzynski, President and CEO , Digital Map Products, @dmpinc
4:25 pm - 5:00 pm
Managing Your Workflow in an Always-on World
Technology can make our lives better, and it can also make us busier than ever. Learn how to use technology to be more productive, without succumbing to information overload or inbox fatigue. It can be done!
Moderator: Chris Smith, Chief Evangelist, Inman News, Contributing Editor, InmanNext, @Chris_Smth
Jared Goralnick, Founder and CEO, AwayFind.com, @technotheory
Suzanne Roy, National Training Specialist, Real Social Results, LLC, @SuzRoy
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1:30 pm - 5:00 pm TRACK #3: Digital Marketing
1:30 pm - 1:40 pm
Welcome Remarks
Katie Lance, Director of Social Media, Inman News, Contributing Editor, InmanNext, @katielance
1:40 pm - 1:55 pm
Help I Don’t Need More Tools! I Need a Strategy to Execute.
Sit down, hold on and buckle up as Jim Marks explains which Internet marketing strategies you should DO, DELETE or DELEGATE.
Presented by: Jim Marks, Co-founder and CEO, Virtual Results, @jimmarks
1:55 pm - 2:30 pm
Content Creation and Curation
While original content is still king, there are more opportunities than ever to curate content that others have created – and to have others share what you have created. Discover how to develop a plan that will delight your audience and enhance your brand.
Moderator: Katie Lance, Director of Social Media, Inman News, Contributing Editor, InmanNext, @katielance
Kristin Maynard, Director of Marketing, Avery Hess, REALTORS®, @MaineNerd
Mike Klaas, Co-founder and CTO, Zite, @mikeklaas
Ricardo Bueno, VP of Real Estate Solutions, Copyblogger Media, @Ribeezie
2:35 pm - 3:10 pm
Website Success Stories
What works and what doesn’t work when it comes to real estate websites, particularly WordPress sites? Do you really need WordPress to gain exposure and generate business? Hear success stories from top agents. Learn how long it took them and others to rank well on Google, how often they publish new content, what strategies they use, most successful lead conversion features and more!
Nicole Nicolay, Founder and Chief Creative Officer, Agent Evolution, @nik_nik
Reggie Nicolay, VP of Marketing and Social Media, Realtors Property Resource, @ReggieRPR
3:15 pm - 3:40 pm
How Social is Being Redefined By Search
How are consumers augmenting their search for a home or agent by using social channels? Social interacts with search more than ever – find out how it’s impacting your business, today and in the future.
Katie Lance, Director of Social Media, Inman News, Contributing Editor, InmanNext, @katielance
3:45 pm - 4:20 pm
Analyze This: Developing the Right Digital Analytics Strategy
There’s both an art and a science to analytics. Deciding what to measure, how to interpret the data and how to apply it to your business takes know-how…and a lot of practice. Get a crash course from our panel of analytics experts, and learn to use metrics to improve your marketing efforts.
Moderator: Tom Flanagan, Columnist, Inman News, Director of Information Technology, Residential Properties Ltd., @tflan
Jim Marks, Co-founder and CEO, Virtual Results, @jimmarks
Hiten Shah, Co-founder and CEO, KISSmetrics, @hnshah
Stephanie Streeter, Lifecycle and ROI Manager , Active Website, LLC
Adam Wiener, Vice President, Analytics and New Business, Redfin, @AdamRedfin
4:25 pm - 5:00 pm
Video is for Closers
Explore the latest trends, tips and techniques in using video for branding and lead generation. How do you develop a winning content strategy? What platform and tools should you use? Can you produce a great video without spending thousands of dollars? Find out how to tie it all together to create videos that will help you attract new business and close deals.
Moderator: Eric Bryn, VP of Digital Innovation, Baird & Warner, @ericbryn
Rick Teed, Real Estate Agent and Developer, Sotheby’s International Realty | Teed Haze, @rickteed
Raziel Ungar, Realtor, Coldwell Banker Real Estate, @razielungar
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1:30 pm - 5:00 pm TRACK #4: Distressed Properties
1:30 pm - 1:40 pm
Welcome Remarks
Wendy Forsythe, EVP/Head of Global Operations, Atlantic & Pacific Real Estate (CA), Inc., @brandWendy
1:40 pm - 1:55 pm
The Game of Real Estate Has New Rules
Wendy Forsythe, EVP/Head of Global Operations, Atlantic & Pacific Real Estate (CA), Inc., @brandWendy
1:55 pm - 2:30 pm
Understanding the Distressed Real Estate Market
Every market in the country has been dealing with distressed real estate. When will this flow of REO properties end? LPS says REO inventory will peak in 2015. How does this market work? What do we need to be prepared for over the next three years?
Moderator: Wendy Forsythe, EVP/Head of Global Operations, Atlantic & Pacific Real Estate (CA), Inc., @brandWendy
Daren Blomquist, VP, RealtyTrac, @darenjblomquist
Greg Rand, Founder and CEO, OwnAmerica, @GSRand
Rick Sharga, EVP, Communications, Carrington Mortgage Holdings, LLC., @ricksharga
2:35 pm - 3:10 pm
Breaking into the REO Business: Advice from the Agents
Many top agents today have migrated from traditional retail real estate into REO and distressed real estate superstars. Hear their stories and get their advice on breaking into this lucrative market segment.
Moderator: Wendy Forsythe, EVP/Head of Global Operations, Atlantic & Pacific Real Estate (CA), Inc., @brandWendy
Desirée Patno, National President, NAWRB, @DesireePatnoEnt
Tony Rosales, President and CEO, REO Warrior, @ChiefREOWarrior
Marc Carpenter, CEO , Allison James Estates & Homes Elite, @AJELITECEO
3:15 pm - 3:40 pm
What are Servicers Looking for from Agents?
Managing to get an REO listing is sometimes a mystery. How do you get on the list? What do you do once there? How do you improve your scorecard?
Moderator: Wendy Forsythe, EVP/Head of Global Operations, Atlantic & Pacific Real Estate (CA), Inc., @brandWendy
Windy Keefe, Business Development Manager, REO Network, @REONetwork
3:45 pm - 4:20 pm
Technology and the Distressed Real Estate Market
Managing communication between financial institutions, asset managers, servicers, property preservation, real estate agents and several other stakeholders involved in the disposition of distressed real estate requires sophisticated technology systems. The pros share what you need to know about using this technology.
Moderator: Wendy Forsythe, EVP/Head of Global Operations, Atlantic & Pacific Real Estate (CA), Inc., @brandWendy
Todd Mobraten, President and COO, USRES, Inc., @tmobraten
Stephan Piscano, Co-founder and CEO , ListedBy
Chris Saitta, Co-founder and CEO , Equator, @ChrisSaitta
4:25 pm - 5:00 pm
It’s the Year of the Short Sale
Industry experts starting declaring it would be the year of the short sale in the first quarter of 2012. Why are institutions offering thousands of dollars to homeowners to vacate their properties and negotiate a short sale? Are you wondering what cash for keys really means?
Moderator: Wendy Forsythe, EVP/Head of Global Operations, Atlantic & Pacific Real Estate (CA), Inc., @brandWendy
Marie Chung, Director and Broker , Modern Realty Co., @MarieChung
Renee Marie Smith, Author and Attorney, Smith & Associates Title Services, Inc., @SmithTitle
Cocktails@Connect
Thu Aug 2 MAIN CONFERENCE - DAY 2
Registration Hours
Exhibit Hall Open
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9:00 am - 12:20 pm GENERAL SESSIONS
9:00 am - 9:25 am
Fear or Opportunity? How Today’s Real Estate Agents Feel about the Future of the Industry
Real agents have real concerns right now, and Inman News reached out to them. What is it about the future of the industry that they are most afraid of? Where do they see the biggest opportunities for their business?
Chris Smith and Katie Lance will share exclusive new data and video interviews collected from thousands of today’s most connected and successful agents.
Hear agents’ answers, and find out what they mean for your business model moving forward.
Katie Lance, Director of Social Media, Inman News, Contributing Editor, InmanNext, @katielance
Chris Smith, Chief Evangelist, Inman News, Contributing Editor, InmanNext, @Chris_Smth
9:25 am - 9:45 am
Engaging the Empowered Client
One of the top challenges for home professionals today is how to work with a client who is more empowered than ever ─ empowered about what they like, what they want, and what they know about you before you even get started. Since Houzz co-founder and CEO Adi Tatarko took to the Connect stage last year, her company has gotten even hotter as consumers’ appetite for sharing visual content has grown. collaborating on all things home. Adi is back to share what Houzz has learned from its community of homeowners, home buyers and home professionals.
Adi Tatarko, Co-Founder and CEO, Houzz, @houzz_inc
9:45 am - 10:15 am
Follow the Leaders: What Does Success in Real Estate Look Like Today?
Industry leader and visionary Sherry Chris, president and CEO of Better Homes and Gardens Real Estate, will engage with four real estate superstars who are not only breaking the mold but generating record transaction volumes. Learn how they do it!
Moderator: Sherry Chris, President and CEO, Better Homes and Gardens Real Estate LLC, @sherrychris
Lisa Archer, Co-founder, The Geeky Girls, Broker, Agent, IMSD, Keller Williams Realty, @LisaArcherRE
Matt Beall, Realtor, Principal Broker and Owner, Hawaii Life Real Estate Brokers, @mattbeall
Linnette Edwards, Founder, MyHousingGuide, Associate Broker, Better Homes and Gardens Real Estate, LLC, @myhousingguide
Raj Qsar, Principal and Owner, Premier Orange County Real Estate, @RajQsar
10:15 am - 10:25 am
Connect Download: Getting the Mobile Opportunity Right – Right Now!
Learn five ways to make mobile work for you to reach consumers that have ditched the desktop.
Brian Boero, Partner, 1000Watt Consulting, @1000wattbrian
10:25 am - 10:45 am
Adapting for Success
Position yourself to take advantage of the opportunities in today’s real estate market now, and for the next few years.
Presented by: Margaret Kelly, CEO, RE/MAX, LLC
10:45 am - 11:20 am
Pulling Your Listings from Aggregator Sites: Who Wins?
Why are brokerages pulling their listings from sites?
Moderator: Brad Inman, Founder & Publisher, Inman News, Founder, Vook, @bradInman
Luke Glass, Vice President and General Manager, ListHub
Saul Klein, SVP, Point2, @saulklein
Mark McLaughlin, CEO, Pacific Union International Inc.
Spencer Rascoff, CEO, Zillow, @spencerrascoff
Errol Samuelson, President, REALTOR.com, Chief Revenue Officer, Move, Inc.
11:20 am - 11:40 am
Personalized Advertising Analytics
What does the future of personalized advertising look like? Get a glimpse from Jason Sosa, founder of New York City start-up Immersive Labs. See how Immersive’s anonymous facial detection technology enables marketers to gather analytics data from the real world in real-time, and find out what it means for industries like real estate that are trying to target the right content to the right person at the right time.
Jason Sosa, Founder and CEO, Immersive Labs, @jason_sosa
11:40 am - 12:10 pm
Why Big Data is Such a Big Deal for Real Estate
You’ve heard the buzz about Big Data. Now dive in to find out why it’s one of the biggest trends of the decade and what it means for the real estate industry.
Moderator: Brad Inman, Founder & Publisher, Inman News, Founder, Vook, @bradInman
Michael Chui, Senior Fellow, McKinsey Global Institute, @mchui
Terence Craig, CEO, PatternBuilders, @terencecraig
Glenn Kelman, President and CEO, Redfin, @glennkelman
Jed Kolko, Chief Economist and Head of Analytics, Trulia, @JedKolko
12:10 pm - 12:20 pm
Announcement of the Inman News 2012 Innovator Awards
Who made the list? Make sure to join us as we announce this year’s Innovator Awards winners. Since 1997, the Innovator Awards have honored the companies, technologies and individuals driving innovation in the real estate industry for both consumers and professionals. Find out who the winners are for 2012, including the People Choice Innovator Award voted on by Inman News readers.
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1:30 pm - 5:00 pmTRACK #1: Brand Management
Sponsored by
1:30 pm - 1:40 pm
Welcome Remarks
Kelly Mitchell, Founder, AgentCaffeine.com, CEO, REcake, @KellyMitchell
1:40 pm - 1:55 pm
Brand Identity and Design
Get tips and tricks for creating compelling marketing collateral from the Moo.com team.
2:00 pm - 2:40 pm
The Experience Counts: Delivering on Your Brand Promise
One of the keys to achieving brand leadership is knowing how to create a compelling and consistent customer experience – that starts with clearly communicating your brand promise but doesn’t end there. What expectations do you set with your customers, and how do you ensure that you meet or exceed those expectations?
Moderator: Kelly Mitchell, Founder, AgentCaffeine.com, CEO, REcake, @KellyMitchell
Teri Conrad, Communications, Brand and Promotions Strategist, Buzz Builder, @TeriConrad
Abby Lee, Vice President, Brand Marketing and Advertising, RE/MAX, LLC
Jeff Turner, Director, RealSatisfied.com, @jeffturner
2:45 pm - 3:25 pm
Brand Building and Social Media
Creating a bond with consumers where they already are — on social and mobile platforms — is essential to brand marketing. Learn how your brokerage can ensure brand consistency and effectiveness across all of your social platforms.
Moderator: Kelly Mitchell, Founder, AgentCaffeine.com, CEO, REcake, @KellyMitchell
Stacey Harmon, Principal, Harmon Enterprises, @staceyharmon
C.C. Holland, Vice President, Digital Media and Content, Pacific Union International, @cc_holland
Amy Kelman, VP, Customer Success, Hearsay Social, @adkelman
3:30 pm - 4:10 pm
How Portable is Your Personal Brand
It takes time and effort to develop a strong personal brand that is clearly recognized, understood and remembered. So, what can you do to make sure you’re able to leverage your brand in different settings, and even in different roles? The key is consistency. Find out how to connect your online and offline branding, and to communicate what sets you apart so your brand stands out in any context.
Moderator: Kelly Mitchell, Founder, AgentCaffeine.com, CEO, REcake, @KellyMitchell
Heather Elias, Director of Social Business Practice, National Association of Realtors®, @LoCoHeather
Ken Granger, Founder and CEO, BrandCo, LLC, @kennethgranger
Debra Trappen, Founder, D11, LLC, @debra11
4:15 pm - 5:00 pm
Managing Your Digital Presence and Reputation
First impressions can be everything, and online you don’t always get a second chance. Information that’s available about you on the Web can reveal more about you than you may realize. Even if that information is incorrect or outdated. Get practical advice on how to take charge of your digital presence and manage your reputation without spending a lot of time and money in the process.
Moderator: Kelly Mitchell, Founder, AgentCaffeine.com, CEO, REcake, @KellyMitchell
Patrick Ambron, Co-founder and CEO, BrandYourself, @PatrickAmbron
Chavi Hohm, Realtor® , Coldwell Banker Bain, Managing Member , Team Diva Partners, LLC, @Chavih
Katie Lance, Director of Social Media, Inman News, Contributing Editor, InmanNext, @katielance
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1:30 pm - 5:00 pmTRACK #2: Consumer Insights
1:30 pm - 1:40 pm
Welcome Remarks
Tracy Weir, Chief Sales and Marketing Officer, Inman News, @tracyweir
1:40 pm - 2:20 pm
Tracking Consumer Trends: Who’s Renting? Who’s Buying?
What are different types of consumers looking for today, and where is the market heading in the future?
Moderator: Tracy Weir, Chief Sales and Marketing Officer, Inman News, @tracyweir
Brock MacLean, Executive Vice President, Homes.com
Mike Simonsen, Co-Founder and CEO, Altos Research, @mikesimonsen
2:25 pm - 3:25 pm
Re-imagining the Homebuyer Experience, One Step at a Time
How can the process of buying a new home be improved so it’s more transparent and less stressful for everyone involved, especially for first-time buyers? It’s a simple question that can be challenging to answer. Hear from innovators and thought leaders who are tackling that challenge and developing new tools and services to streamline the experience.
Moderator: Marc Davison, Partner, 1000Watt Consulting, @1000wattmarc
Austin Allison, President and CEO, DotLoop, @GAustinAllison
Susan Daimler, Co-founder, Buyfolio.com
Michele Serro, Founder and CEO, Doorsteps, @micheleserro
3:30 pm - 4:10 pm
Online Agent Reviews: What Are They Telling Us?
More than ever, consumers are using online review sites to share what they think about products, companies and services, and to easily search for the best of the best in those same categories – and homebuyers and sellers looking for a real estate agent are no exception. So, are online reviews the future of agent marketing? What qualifies as a trustworthy “consumer-approved” review? What can we learn from online reviews?
Moderator: Tracy Weir, Chief Sales and Marketing Officer, Inman News, @tracyweir
Sara Bonert, Vice President of Broker Services, Zillow, @sbonert
Darnell Holloway, Manager of Local Business Outreach , Yelp, @darnelljustin
Tamara Suminski, REALTOR®, Keller Williams Beach Cities, @TamaraSuminski
Jamie Wilson, VP of Technology, ZipRealty
4:15 pm - 5:00 pm
Optimizing the Online User Experience
What do consumers really want from your website? To design great Web experiences, start by listening to users. Find out why usability testing and research is so critical, and how to turn that data into actionable insights.
Moderator: Joel Burslem, Principal, 1000Watt Consulting, @jburslem
John Hensley, Chief Product and Technology Officer , Real Estate Digital
Andrew Machado, Founder and CEO, Open Home Pro, @machado
Galen Ward, Co-founder and CEO, Estately.com, @galenward
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1:30 pm - 5:00 pmTRACK #3: MLS Solutions
Sponsored by
1:40 pm - 1:55 pm
MLS Data Standardization Services: Opportunities and Barriers
Joel MacIntosh, Founder and CEO, WolfNet, @joelmacintosh
2:00 pm - 2:40 pm
Standardized Data: RETS, APIs and 3rd Party Services
What are the advantages and disadvantages of each approach? Is the industry ready for an app store ecosystem? What will the impact be on vendors who service your members? What does it all mean for agents on the street?
Moderator: Merri Jo Cowen, CEO, My Florida Regional MLS, @mjcowen
Rebecca Jensen, President and CEO, UtahRealEstate.com MLS
Rob Larson, Chief Information Officer , California Regional Multiple Listing Service, Inc.
Chip McAvoy, VP, Technology Services, CoreLogic
Michael Wurzer, President and CEO, FBS, @mwurzer
2:45 pm - 3:25 pm
Data Access Revenue Models
When it comes to non-dues revenue from IDX, VOW and other 3rd party agreements, what’s your formula and how does it impact all parties? Who pays and what should the services include?
Moderator: Merri Jo Cowen, CEO, My Florida Regional MLS, @mjcowen
Jon Bednarsh, Co-founder, President and COO, Onboard Informatics, @jbednarsh
Sam Scott, Director of Information , Houston Association of Realtors®, @infosam
3:30 pm - 4:10 pm
Social, Mobile and the MLS
Explore how social media and mobile technology are impacting MLS’s, as well as how MLS’s around the country are adopting these technologies. Hear best practices and get advice from industry leaders.
Moderator: Merri Jo Cowen, CEO, My Florida Regional MLS, @mjcowen
Amy Geddes, EVP and COO, Clareity Security, @amyjgeddes
Jim Harrison, President and Chief Executive Officer, MLSListings Inc., @mlsjimharrison
John Heithaus, CMO, MRIS, @MRIS_CMO
4:15 pm - 5:00 pm
Updating the MLS
What’s it going to take to create the MLS of tomorrow? We’ll take a candid look at the technological, legal and business issues that need to be addressed to update outdated practices and remove some of the limitations facing MLS users and vendors today.
Moderator: Merri Jo Cowen, CEO, My Florida Regional MLS, @mjcowen
Russ Bergeron, CEO, Midwest Real Estate Data LLC, @RBergeronMRED
Bob Hale, President and CEO, Houston Association of REALTORS®, @B0bHale
Brian Larson, Attorney at Law, Larson/Sobotka PLLC, @BLarsonMpls
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1:30 pm - 5:00 pmTRACK #4: Mobile Innovation
1:30 pm - 1:40 pm
Welcome Remarks
Chris Smith, Chief Evangelist, Inman News, Contributing Editor, InmanNext, @Chris_Smth
1:40 pm - 1:55 pm
Mobile as a Collaborative Tool
Despite the abundance of online leads, low close rates persist from desktop web searches. The next generation of mobile enables us to start with collaboration and relationship building integrated into the experience, enabling the highly personal relationship between consumer and their tablet or smart phone to evolve into immediate gains in relationship building, continuity and closings.
Errol Samuelson, President, REALTOR.com, Chief Revenue Officer, Move, Inc.
2:00 pm - 2:40 pm
Why Mobile Matters (Even More Than You Think)
Mobile technology is disrupting real estate by creating a massive shift in how consumers get real estate information. In just the last year, consumer behavior has evolved. Whether it’s on an Android smartphone, an iPad or other mobile device, people can get info whenever they want and wherever they are. Which means it’s time to rethink the industry’s approach, and the impact that mobile is having on agents, brokerages and the MLS.
Moderator: Tom Flanagan, Columnist, Inman News, Director of Information Technology, Residential Properties Ltd., @tflan
Curt Beardsley, Vice President, Business Development , Move, Inc.
Philip Charles-Pierre, Chief Marketing Officer , Smarter Agent
Cary Sylvester, Executive Director of Technology , Keller Williams Realty International, @carysylvester
2:45 pm - 3:25 pm
Making Must-Have Mobile Apps
Get an inside look at some of the most innovative apps in the industry.
Moderator: Chris Smith, Chief Evangelist, Inman News, Contributing Editor, InmanNext, @Chris_Smth
Josh Herst, CEO, Walk Score, @jherst
Jennifer Peck, Director of Engagement, Banjo, @jennifer_peck
3:30 pm - 4:10 pm
How Mobile Changes Search
According to research from Trulia, buyers that use mobile devices to search for properties are 60 percent more likely to contact a real estate agent. With stats like that, and more search traffic moving to mobile, especially on weekends, you can’t afford to ignore the opportunity! Make sure you capture every lead by being a leader in mobile search.
Moderator: Chris Smith, Chief Evangelist, Inman News, Contributing Editor, InmanNext, @Chris_Smth
Chad Barczak, CEO, IDX Inc., @chadbarczak
Steven Yarger, Mobile Product Manager , Trulia, @yargerman
4:15 pm - 5:00 pm
Mobile Mavens: Real Estate Leaders that Understand the Small Screen
Get guidance from real estate players who have figured out how to use mobile successfully. Hear what they’ve done, what they’re planning next and how you can benefit from their lessons learned.
Moderator: Chris Smith, Chief Evangelist, Inman News, Contributing Editor, InmanNext, @Chris_Smth
Jeff Lobb, VP, Technology and Innovation , EXIT Realty Corp. International, @JeffLobb
Dean Ouellette, VP of Business Development , Thompson’s Realty, @DeanOuellette
Fri Aug 3 MAIN CONFERENCE - DAY 3
Registration Hours
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9:00 am - 12:00 pm GENERAL SESSIONS
9:15 am - 9:35 am
Business as Usual is Over. Where is the Industry Going?
Residential real estate has evolved from a very simple local business controlled by agents with little training or special skills to a sophisticated global industry, requiring expertise in marketing, technology, contracts, disclosure, finance and taxes.
While other industries like music and travel have seen outsiders literally take over their business overnight, the real estate industry has re-tooled from the inside and survived. Gary Gold, Executive Vice President of Hilton & Hyland in Beverly Hills and star of HGTV’s Selling LA, makes a case for where the future of our business is heading, who will thrive and who will need to find a new job.
Gary Gold, EVP, Hilton & Hyland, Christie's Great Estates, @soldbygold
9:35 am - 10:10 am
Getting Access to Global Real Estate Buyers
With a growing number of cash-rich real estate investors from abroad looking to the North American market, what are the opportunities and how can you seize them to grow your business?
Moderator: Brad Inman, Founder & Publisher, Inman News, Founder, Vook, @bradInman
Michael Good, CEO, Sotheby’s International Realty Affiliates LLC
Tina Mak, Broker, Coldwell Banker Westburn Realty, Vice Chair of Members Committee, AREAA Canada, @tinamak
10:10 am - 10:40 am
Marketing to Millennials
How can you reach more Generation Y consumers? What will motivate them to buy a house instead of renting? We’ll go straight to the source by asking millennials who have recently been in the market for a new place to live. Hear firsthand what works and what doesn’t.
10:40 am - 11:00 am
Understanding the Power of Habit
Writer Charles Duhigg shares how habits are formed, why they matter so much and how companies use the science of habit formation to study and influence what we buy.
Charles Duhigg, Staff Writer, The New York Times, Author, The Power of Habit: Why We Do What We Do in Life and Business, @cduhigg
11:00 am - 11:20 am
The New Digital Neighborhood
Social networks are used to reunite with old classmates, organize professional contacts and keep in touch with distant relatives. So what about connecting with the people who are, literally, closest to you? Find out how Nextdoor is bringing offline neighbors together online, and what it means for the future of how we think about where we live.
Nirav Tolia, Co-Founder and CEO, Nextdoor, @niravtolia
11:20 am - 11:40 am
Measuring Social Influence: Inside Klout
The Klout team crunches billions of data points each day to determine who the most engaged and influential social networkers are. How much social capital do you have, and how do you stack up against other online influencers?
Joe Fernandez, Co-founder and CEO, Klout, @JoeFernandez
Program Ends
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