Frustration breeds innovation

Re: 'Where's the 'wow'?' (June 26)

Dear Editor:

I think Teresa is right on target with her observations. Today's sales professionals are being stormed by vendors promising this and that for a very few that really know or understand why.

My suggestion is to separate the product or service shopping list into two categories: business optional and business critical. After that analysis, your buy or no-buy decisions should become much, much clearer. As for those "wow" factors -- don't lose the faith, Teresa -- they are out there and they will evolve at greater rates of speed, all motivated by your clearly stated high degree of frustration and impatience.

Ken Jenny
Mediatise LLC
Irvine, Calif.

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