Can real estate still be fun?
Perspective: Realty brokers, homeowners need to focus on future
By Marcie Geffner, Tuesday, March 18, 2008.Bookmarking Sites
Real estate just isn't fun any more. Or is it?
Remember the good old days when home sales were off the charts? Prices were cut from their kite-strings? Open houses were packed with people -- or even cancelled because the sellers had received multiple better-than-asking offers the first day on the market? Remember when appraisals were higher than sale prices and mortgages were given out like candy on Halloween? Remember when buyers were exuberant, and sellers were ecstatic?
Maybe you remember the housing boom of the early naughts as clearly as you recall this morning's breakfast. But perhaps, now that all the good news has turned sour, the housing boom has started to seem more like a long ago dream than an actual memory.
Today, the harsh realities seem to pile on like linesmen after the quarterback has been sacked. Home sales have slid to new lows. Values have plummeted back to earth, and appraisals come in lower than asking prices. Open houses are deserted, apart from a few distressed neighbors, week after lonely week. Mortgage defaults are up, short sales are back in vogue, and foreclosures are up too. Homeowners are walking away and sending jingle mail. Mortgages are reserved for borrowers who have perfect credit and a fat down payment or hefty equity. Buyers are anxious. Sellers are angry. Legions of I-told-you-so renters are downright gleeful.
And as if those woes weren't enough, lenders have laid off thousands of workers. Brokerages have closed up shop. Realtors have run through their savings, taken part-time jobs or been forced to leave the business. Builders have cut construction crews, slashed new-home prices and even abandoned half-built homes. Jobs have dwindled and an economic recession -- or even, some say, a depression -- may be upon us.
How did it come to this? How bad will it get? Where will it end? And when?
Odds are there will be no government bail-out for homeowners who can't afford their house payments and don't have enough income or equity to refinance. Nor will there be substantial relief for Wall Street investors who've lost their shirts on mortgage-backed securities. Instead, there will be more foreclosures, shuttered businesses, financial losses and economic pain. It will get worse before it gets better, and it won't be over until we make up our minds to let go of it, to let the crises play out, to wipe the slate clean and then, to start anew.
So why not begin the course correction now? If we are destined to become what we envision, it's high time for some new ideas. And if we don't want the future to look exactly like today, we need to shift our focus from the darkness at hand to the brightness beyond. Because just like the housing boom, the bust, too, shall pass.
What's needed now, in addition to more action by the Federal Reserve and the U.S. Treasury, is a new frame of reference: Let's say, a positive spin, if we must.
Yes, 2 million foreclosures would be a rough patch for those who lost their homes and for their lenders and neighbors. But there are 128 million households in the United States, some 35 million of which are renters and an additional 26 million of which own their homes outright, according to U.S. Census Bureau data. Even 2 million foreclosures would represent only 1.5 percent of the nation's total households.
Yes, tens of thousands of Realtors may exit the business. But there were fewer than 1 million Realtors in the country before the housing boom. Today, California alone has more than 200,000, a dramatic oversupply given the low transaction volume. Fewer Realtors will quiet the industry's vicious competition and perhaps result in more stable incomes for those who remain in the business. The current exodus should rebalance the supply of services with the demand and perhaps relieve the downward pressure on commissions as well.
And yes, real estate is cyclical. The deepest, darkest fear in good times is that the fair weather won't last forever. But that same cyclicality is the brightest hope in bad times. Foul weather won't last forever either. What's happening today is a severe and probably long-overdue market correction, but it's not the end of the world.
When all's said and done, people will still buy and sell houses, and they will still need the services of realty brokers and mortgage lenders to do so. Housing markets will stabilize. Businesses will prosper. Innovations, like today's foreclosure bus tours, will flourish. And plenty of people will still be successful in real estate.
Marcie Geffner is a freelance real estate reporter in Los Angeles.
Copyright 2008 Marcie Geffner. All rights reserved. No part of this article may be used or reproduced in any manner whatsoever without written permission of the author.
***
What's your opinion? Leave your comments below or send a letter to the editor. To contact the writer, click the byline at the top of the story.
All rights reserved. This article may not be used or reproduced in any manner whatsoever, in part or in whole, without written permission of Inman News. Use of this article without permission is a violation of federal copyright law.

Add A Comment
You must login or register to post a comment.
Submitted by Christi Borden, CIPS, ABR, GRI on March 18, 2008 - 7:42am.
Too many people get into this business for the wrong reason. If they expect quick riches, they are usually quickly divested of that unrealistic expectation and not only abandon but disparage our industry.
On the other hand, beginning your business for the right reasons and with the right tools (great Broker, continued training, sufficient seed money and a correct ethical and moral compass) will carry you through any market situation.
I love my business and manage to make it fun every day for not only me but my clients,as well - which continues to feed my business with referrals. Thank you for the article.
Your Katy, TX Realtor,
Christi Borden, CIPS, GRI, ABR
Prudential Gary Greene, Realtors
Email: Christi@ChristiBorden.com
Web: www.ChristiBorden.com
Cell: 832-372-7470
Submitted by Jay Sunderland on March 18, 2008 - 9:07pm.
I remember it, but I was not able to take advantage of it anyway. Now that the market is supposedly bad, my business is booming. This year I joined Zip Realty and By Referral Only. That was the magic combination for me. Both generate leads for me, By Referral Only teaches me the language (scripts) and Zip pays for all of my marketing. I'm not a big producer yet, but the business is coming in, I've gotten a listing, a sale and a signed around deal closing next month and 9 buyers, 7 with prequalification letters in teh wings. Bad market? I'll take it!
Submitted by Marcie Geffner on March 19, 2008 - 3:30pm.
Thanks for your comments, Christi and Jay. It's always refreshing to hear from folks who are doing well and still have a positive attitude.
Submitted by Jose Urena on March 19, 2008 - 4:09pm.
Many have faltered in the raging battle to hold the infamous title of " Realtor ". Its now late march it seems like the worst is yet to come . According to the"experts" estimations it looks like 2010 for breathing room again. Many of our brother at arms in realtor land have faltered. Some are driving cabs for living , some are selling life insurance. While any means one chooses to make a living is Honorable. It's getting lonelier around the trenches. Many associates & friends smirk when the all well known question of "well hows the real estate market treating you? " . The new vocabulary seems now to be REO (real estate-owned,or bank owned property ), Short sale. No longer the infamous phrases of past years gone by of "accepted offer no showing" or "gone all cash deal" . But let us not forget prospect,prospect and more prospecting. and when you finish with that prospect some more. It does not matter my fellow Realtors at arms that you may hold open houses that not one person shows up. Nor that your listing has not had any activity for the last 3 months. If your phone is not ringing ring, ring ring away at others phone. Remember that it is always darkest before the dawn . Let us not forget that its the second mouse that gets the cheese not the first. Happy prospecting ! ! !