Katie is the CEO and Owner of Katie Lance Consulting; a social media consulting firm and Chief Strategist for Inman News, the leader in real estate news and technology.
Katie specializes in social media strategy and content development, and works with mid to large sized brands in the technology and real estate industries. Katie is a media trained public speaker onstage and on camera, and is a frequent speaker and trainer at national conferences teaching the latest tools and strategies in social media, mobile and technology trends. She is a national speaker for Inman's Agent Reboot at Real Estate Connect.
Prior, Katie was the social media director for Inman News for three years. Under Katie's leadership, Inman's social footprint grew to more than 250,000 followers and fans – an increase of over 400%. In 2011, Katie launched Inman's ambassador program, which currently includes some of the industry's most socially active members. The Inman ambassador program now has a reach of well over 2M friends and followers.
Katie was previously the managing author to the Future of Real Estate Marketing blog (FOREM), rated #2 by the National Association of Real Estate Editors.
Currently, you can find Katie's articles on Inman Next (next.inman.com), where she has a weekly column. She lives in the San Francisco Bay Area with her husband and 2 beautiful boys.