Janie Coffey is the Director of Sales and Brand Experience with ONE Sotheby’s International Realty in Miami, FL. She helps oversee the company's marketing and online presence, one in which photography plays a critical role. Using both traditional and new media tools and technology, ONE Sotheby's and Janie have woven a rich tapestry of imagery highlighting the lifestyle, the communities and the properties they serve. From high end photography shoots to on social media platforms such as Instagram and Pinterest, the phrase "A picture is worth a 1,000 words" has never been more appropriate. Sotheby's saves the luxury market in South Florida, a visual playground well suited for almost any kind of visual platform. Janie shows agents how to use imagery not just for fun, but for business development and brand exposure.