Grier Allen is the President and Co-founder of BoomTown, the 96th fastest growing private company in the nation, according to Inc. Magazine. Grier has over ten years of experience in both the real estate and software industries. In 2002, Grier graduated from Clemson University with a bachelor’s degree in Computer Science and began working as an in-house Marketing & Technology consultant for Prudential Carolina Real Estate, now known as Carolina One Real Estate. It was there that Grier first recognized a huge need for technology advancement in the real estate industry. At this time, listings were not advertised online and “online lead generation” was an unfamiliar term to most people.
In 2004 Grier co-founded Slant Media, a company that develops intuitive websites, web applications and web marketing campaigns for clients from various industries. During his years at Slant, he gained a clear understanding of what it takes to make the web really work for a business and decided it was time to apply this knowledge to the industry he knew best.
Grier had an interest in entrepreneurship early on. He wanted to create a product that would be of value and that would help other companies grow their businesses. He wanted to be able to take ownership of his work, to have his work be an actual contribution and to create a company culture that he’d enjoy working in. Those were the driving forces that sparked the birth of BoomTown and they are the backbone of what the company is today. In 2006 Grier partnered with Cooper Bane and founded BoomTown, a real estate web marketing company based in Charleston, SC. Today he serves as President & CEO, leading a team of innovative individuals who are shaping the future of Real Estate Technology.