Dominic Morrocco, Co-founder of M Squared Real Estate and one of the nation’s leading real estate technology developers, currently oversees the company’s technology and marketing divisions. In addition to his work for M Squared Real Estate, Dominic regularly contributes to Geek Estate blog, where he shares his thoughts on technology, marketing, and branding with real estate agents throughout North America.
In February 2011, Dominic launched M Squared Real Estate’s public website, msqrealty.com. The site received great acclaim from industry professionals for its unique offerings, ease of use, and overall functionality. Dominic’s brainchild quickly grew to assist over 30,000 real estate seekers a month, and raise public awareness of the new company. In July 2011, Dominic also launched M Squared Real Estate’s corporate Intranet, which functions as a comprehensive, virtual office for the company’s growing roster of consultants.
Since entering the industry in the late 1990s, Dominic has served as CEO, President, and Chief Technology Officer for a variety of real estate entities. In 1999, Dominic created the first real estate brokerage website to enable consumers with the ability to search the entire MLS prior to the availability of IDX and RETS solutions. The concept quickly gained traction – in just one year, the site enabled Dominic’s team of 10 agents to close over 48M in residential transactions. By year two sales exceeded $120M, and by 2002 over 90% of the company’s business was generated online, without the added expense of traditional advertising to increase visibility and drive traffic. Dominic sold this technology to a national real estate conglomerate in 2003.