Welcome Remarks

Emcee:
Gahlord Dewald, Columnist, Inman News and President/Janitor, ThoughtFaucet, @gahlord

Listen: Local

Twitter isn’t just for tweeting what’s on your mind. Learn how to use Twitter to listen to people in your geographic area.

Gahlord Dewald, Columnist, Inman News and President/Janitor, ThoughtFaucet, @gahlord

Paperless Productivity: Getting Work Done When You're on the Go

It’s getting even easier to conduct business and stay connected to your data without being chained to your desk. Learn about must-have tech tools like Evernote and discover how to integrate them into your daily routine to boost your own productivity.

Panelists:
Moderator: Gahlord Dewald, Columnist, Inman News and President/Janitor, ThoughtFaucet, @gahlord
Andrew Sinkov, VP, Marketing, Evernote, @sinkov
Krisstina Wise, Owner, The Good Life Team, @krisstinawise
Chris Smith, Chief Evangelist, Inman News and Contributing Editor, InmanNext, @chris_smth, @inmannext

Panel - Conversion Optimization: Turning Leads into Clients

Is it crazy to think that you may have too many leads? The common perception is that more leads equals more sales, but is that necessarily true? In today’s online real estate world, it’s very easy to get so caught up in lead generation though SEO, PPC, social media, email, etc. that you allow valuable contacts to slip through the cracks.

This session will help you avoid the pitfalls associated with the lead generation obsession. Learn how to leverage customer relationship management tools and analytics to effectively service the leads in your pipeline to close more business.

Panelists:
Moderator: Gahlord Dewald, Columnist, Inman News and President/Janitor, ThoughtFaucet, @gahlord
Grier Allen, President and CEO, BoomTown LLC, @GrierAllen
Austin Allison, President and CEO, DotLoop, @GAustinAllison
Frederick Townes, Co-founder, Placester and CTO, Mashable, @w3edge

Updating Your Digital Presence for the Post-PC World

As the senior vice president and CTO of the National Association of REALTORS® (NAR), Mark Lesswing is one of the industry’s top tech thought leaders. Hear what he thinks real estate pros, including the 1 million+ members of NAR, need to do to update their digital presence in this one-on-one conversation hosted by Tom Flanagan.

Moderator: Tom Flanagan, Columnist, Inman News and Director of Information Technology, Residential Properties Ltd., @tflan
Mark Lesswing, SVP and CTO, National Association of REALTORS®, @trainmal

The Local Craze: Getting to Know the Neighborhood

Mapping technologies, geo-location apps and local reviews are all changing how people think of and explore their neighborhoods, and nothing could be more valuable to the real estate industry. Explore the future of all things local in this conversation with Jason Spencer, the co-founder of StreetAdvisor.

Moderator: Gahlord Dewald, Columnist, Inman News and President/Janitor, ThoughtFaucet, @gahlord
Jason Spencer, Co-founder and Co-CEO, StreetAdvisor, @jason_spencer

Dissecting the Data

Each month, various organizations release trend data on real estate statistics. Sometimes they are close, sometimes they are not. So, how do you explain this to your client? Learn about the methodologies used to calculate the numbers you see from organizations such as CoreLogic, Trulia and Zillow, and the pros and cons behind the variations.

Panelists:
Moderator: Gahlord Dewald, Columnist, Inman News and President/Janitor, ThoughtFaucet, @gahlord
Mark Fleming, Chief Economist, CoreLogic
Stan Humphries, Chief Economist, Zillow, @StanHumphries
Jed Kolko, Chief Economist and Head of Analytics, Trulia, @JedKolko

What are Real Estate Professionals Actually Doing with Technology?

It’s a simple question – and one that often gets overlooked. There are plenty of solutions on the market for real estate pros, but what technologies are most agents today actually using? And what else should they be using to improve their business?

Panelists:
Moderator: Gahlord Dewald, Columnist, Inman News and President/Janitor, ThoughtFaucet, @gahlord
Valasie August, Managing Broker, Long & Foster Realtors, @valasie
Mike Bowler, Sr., Associate Broker and Social Media Consultant, Coldwell Banker Hubbell Briarwood, @TechSavvyGrampa, @MIrealestate
Nick Ratliff, Principal Broker, Cypress Residential Group, @NickRatliff

End of Program