Emcee:
Matthew Shadbolt, Director of Interactive Product and Marketing, The Corcoran Group, @corcoran_group
When everyone’s together in search results, how does the customer understand how your brand differs from those around it? Why should your brokerage resonate more with the customer than your competitors’? What kinds of projects are you cultivating to stand out from the crowd? Find out how developing a brand-based ecosystem for the future will allow you to grow your business in incredible new ways.
Matthew Shadbolt, Director of Interactive Product and Marketing, The Corcoran Group, @corcoran_group
Branding is about much more than logos and slogans. To develop brand equity, you must first define what you stand for. While it may seem obvious, without a clear sense of your core values, it’s impossible to communicate your vision to clients effectively. Learn how to lay the right foundation to be a brand leader.
Panelists:
Moderator: Matthew Shadbolt, Director of Interactive Product and Marketing, The Corcoran Group, @corcoran_group
Marc Davison, Partner, 1000Watt Consulting, @1000wattmarc
Matt Gentile, Director of PR and Social Media, Century 21 Real Estate LLC, @mattgentile
Jim Moran, Founder and Managing Partner, CO-OP Branding, @COOPbranding
Real estate franchises are building their brand by leveraging social marketing. Real estate companies are building their brand by leveraging social marketing. Real estate agents are building their brand by leveraging social marketing. But whose brand message is being heard? Are the brand messages contradictory? Are brand messages being diluted? Is everyone working at cross purposes making all of their efforts useless?
Panelists:
Moderator: Bill Lublin, CEO, Social Media Marketing Institute and CEO, Century 21 Advantage Gold, @billlublin
Nikki Beauchamp, Salesperson, Warburg Realty, @nikkibeauchamp
Jennifer Marchetti, VP, Marketing and Communications, Better Homes and Gardens Real Estate LLC, @marchettijen
Camilla Rustambekova, Chief Marketing Officer, Prudential Douglas Elliman, @crustambekova
We have entered a new era in real estate marketing. To keep up with the changing landscape, real estate companies and development partners have been challenged to re-evaluate their strategy and re-design their customer experiences. Digital technology—from mobile devices to new media platforms—has empowered buyers and revolutionized the property transaction process, particularly in the way buyers identify and investigate property.
In this session, David Schimmel of And Partners and Jasmine Mir of Corcoran Sunshine Group will share how they deconstructed the sales experience from start to finish, and then reconstructed it digitally. Get their insights on the value proposition of building a multi-platform digital strategy and delivering superior customer experiences.
Presented by:
David Schimmel, President and Creative Director, And Partners, @DavidSchimmel
Jasmine Mir, SVP of Marketing, Corcoran Sunshine Marketing Group
What are some of the unique challenges and opportunities of extending an existing brand in to the luxury marketplace? In this case study presented by Better Homes and Gardens Real Estate’s president and CEO Sherry Chris, learn about the recent launch of the company’s Distinctive Collection and the role brand management is playing in its success.
Presented by:
Sherry Chris, President and CEO, Better Homes and Gardens Real Estate LLC, @sherrychris
For years, consumers have voiced concerns about professionalism, trust and integrity in the real estate industry. This panel will focus on ways to raise the bar of excellence. There are some in the industry who’d rather not talk about how real estate professionals are perceived, but this session will deal with the issues head on!
At the end of the day, have you met your customers’ needs? Have you given them a reason to thank you? The panelists will talk about the importance of being authentic and consistent with clients. They’ll also share tips for developing and promoting your success stories online and offline, while creating a process for your customers to share their experience as well.
Panelists:
Moderator: Matthew Shadbolt, Director of Interactive Product and Marketing, The Corcoran Group, @corcoran_group
Teri Conrad, Brand Strategist, @TeriConrad
Michael McClure, Co-founder and CEO, VerifiedAgent.com, @ProfessionalOne
Debra Trappen, Director, Career Development, Coldwell Banker Bain | Seal, @debra11
As search engines have evolved, so have search results. Customer reviews and local information now often appear above traditional search results and more sites are offering agent ratings. Even if you have a high-ranking website, it may not be the first thing a consumer sees when searching for you. This session will explore ways to manage your online reputation and turn it into a competitive advantage.
Panelists:
Moderator: Chris Smith, Chief Evangelist, Inman News and Contributing Editor, InmanNext, @chris_smth, @inmannext
Cyndee Haydon, REALTOR®, Charles Rutenberg Realty and Editor in Chief, SandbarsToSunsets.com, @CyndeeHaydon
Bernice Ross, Columnist, Inman News and CEO, RealEstateCoach.com, @Bross
Andy Woolley, VP, Homes Media Solutions, Homes.com