Co-founder and CEO, Hearsay Social
Author, The Facebook Era and
Board Director, Starbucks

Clara is CEO and founder of Hearsay Social, provider of the leading enterprise social marketing platform, which empowers the world’s largest brands to achieve regulatory compliance, build stronger customer relationships and bolster their brand across all the major social networks, including Facebook, Twitter, LinkedIn and Google+. She developed the first social business application, Faceconnector, kickstarting the social CRM movement. She is also author of the New York Times bestseller, The Facebook Era: Tapping Online Social Networks to Market, Sell and Innovate, which is now used as a marketing textbook at Harvard Business School.

She was named one of FORTUNE’s Most Powerful Women Entrepreneurs of 2011, one of Fast Company’s Most Influential People in Technology, and one of Businessweek’s Top Young Entrepreneurs of 2011.

Clara, who also sits on the Starbucks Board of Directors, previously served as a marketing executive at Salesforce.com, where she led the company’s social networking initiatives. She has also worked in corporate strategy and software development at Google and Microsoft.

She holds a bachelor’s degree in computer science and economics and a master’s degree in computer science from Stanford, as well as a master’s degree in Internet Studies from Oxford, where she studied as a US Marshall Scholar.

Twitter: @clarashih