Sessions

Below is the preliminary program. Please note that the schedule is subject to change.

Wednesday
Thursday
Friday

Wednesday, January 11, 2012

MAIN CONFERENCE - DAY 1
7:00 a.m. - 5:00 p.m.

Registration

 

8:00 a.m. - 6:15 p.m.

Exhibit Hall Open


GENERAL SESSION

9:00 a.m. – 9:20 a.m.

Welcome Address

Quality Matters Again: How the Cottage Economy is Changing Us All

Presented by:
Brad Inman
, Founder and Publisher, Inman News and Vook.com, @bradinman

9:20 a.m. – 9:40 a.m.

Diving into the Mind of Today’s “Free Agent”

Conference emcees Katie Lance and Chris Smith reveal exclusive data from Inman News about what agents want, how they work and what they spend their time and money on. Brokers, managers and C-level executives won’t want to miss these insights. The results may shock you.

Presented by:
Katie Lance, Director of Social Media, Inman News and Contributing Editor, InmanNext, @katielance, @inmannext
Chris Smith, Chief Evangelist, Inman News and Contributing Editor, InmanNext, @chris_smth, @inmannext

9:40 a.m. – 10:00 a.m.

KEYNOTE - Fireside Chat with Phil Libin

Evernote has forever changed how we think about “note taking,” allowing us to keep track of all of the information we encounter in our increasingly digital world while we’re on the go. In only three years, the company’s customer base has grown to over 11 million loyal users who turn to Evernote to capture their life’s work using their computer, smartphone or tablet. Meet this vanguard startup’s CEO, Phil Libin, in a candid conversation hosted by Inman News’ chief evangelist Chris Smith.

Moderator:Chris Smith, Chief Evangelist, Inman News and Contributing Editor, InmanNext, @chris_smth, @inmannext
Phil Libin, CEO, Evernote, @plibin

10:00 a.m. – 10:15 a.m.

Innovator Spotlight - The Big Picture: What to Watch for in 2012

Inman News’ 2011 Innovator of the Year, Zillow’s CEO Spencer Rascoff, takes a look ahead at the top trends to expect in 2012.

Spencer Rascoff, CEO, Zillow, @spencerrascoff

10:15 a.m. – 10:50 a.m.

New Kids on the Block

Get a close-up look at five of the hottest startups in the real estate space. New Kids on the Block is a Connect tradition you won’t want to miss. And, this year, there’s a new twist…the startup CEO’s will each get five minutes to wow you with an onstage demo!

10:50 a.m. – 11:05 a.m.

Innovator Spotlight - Marketing to the Economy-Bitten Homebuyer

In today’s market, consumers are cautious and building trust is more difficult than ever. Creating a bond with consumers where they already are — on social and mobile platforms — is essential to brand marketing. It’s not just about listening and understanding what consumers want; it’s about meeting their expectations through the devices and channels they’re using.

Presented by:
Bev Thorne, Chief Marketing Officer, Century 21 Real Estate LLC, @BevThorne

11:05 a.m. – 11:25 a.m.

KEYNOTE – How Content Creation, Curation and Consumption are Changing

Content creation continues to change with an increase in citizen journalism, more aggregation and better curation. Now news consumption is shifting rapidly to mobile platforms like smartphones and tablets. What does it all mean about how we get and share information, and what can we expect next?

Presented by:
Elisabeth DeMarse, CEO, Newser, @edemarse

11:25 a.m. – 11:40 a.m.

Innovator Spotlight - Turning Data into Page-Turning Stories

The data rich MLS is a gold mine of compelling stories that are waiting to be told…and the stories are best told through eye-catching infographics. Hear from the winner of Inman’s 2011 Innovator Award for the Most Innovative MLS or Real Estate Association.

Presented by:
Mark Allen, CEO, Minneapolis Association of REALTORS® and CEO, 10K Research and Marketing, @Red_Allen

11:40 a.m. – 12:05 p.m.

KEYNOTE – Fireside Chat with Danny Meyer

New York is known for its world-class restaurants and we’re thrilled to have one of the city’s most visionary restaurateurs join us at Connect for a fireside chat about entrepreneurialism and hospitality. Danny Meyer is a best-selling author, the CEO of Union Square Hospitality Group and the creator of New York hot spots like the Union Square Café, Gramercy Tavern, Eleven Madison Park, Blue Smoke and Jazz Standard, the Shake Shack…and the list goes on! Danny, who literally wrote the book on hospitality, will share his insights on fostering a workplace culture that will delight customers. Hosted by Curbed.com founder Lockhart Steele, this conversation with Danny will whet your appetite and blow your mind!

Moderator: Lockhart Steele, Founder and President, Curbed.com LLC, @Lock
Danny Meyer, CEO, Union Square Hospitality Group and Creator of Union Square Cafe, Eleven Madison Park and Shake Shack, @dhmeyer


WORKSHOPS

1:30 p.m. – 5:15 p.m.

Brand Management

See Agenda »

1:30 p.m. – 5:15 p.m.

Broker Summit

See Agenda »

1:30 p.m. – 5:15 p.m.

ConnectTech

Sponsored by:
Onboard Information

See Agenda »

1:30 p.m. – 5:15 p.m.

MLS Solutions

Sponsored by:
WolfNet

See Agenda »

5:15 p.m. – 6:15 p.m.

Cocktails @ Connect


Wednesday
Thursday
Friday

Thursday, January 12, 2012

MAIN CONFERENCE - DAY 2
7:00 a.m. - 5:00 p.m.

Registration

 

8:00 a.m. - 6:00 p.m.

Exhibit Hall Open


GENERAL SESSION

9:00 a.m. – 9:15 a.m.

Announcement of 2011 People’s Choice Winner

 

9:15 a.m. – 9:35 a.m.

KEYNOTE - How Tablet Publishing is Transforming the Way We Consume Media

There’s no denying that touch-enabled devices like Apple’s iPad are revolutionizing the way we interact with information. To OnSwipe co-founder and CEO Jason Baptiste, tablets are ushering in the largest shift in how we create, consume and share media since the introduction of the printing press by Johannes Gutenberg in 1440. Jason will explain what this information revolution means to you and your customers, and will demonstrate how you can use OnSwipe to easily publish your content to a tablet in an elegant interface.

Presented by:
Jason Baptiste, Co-founder and CEO, OnSwipe and Co-author, On-Startups, @JasonLBaptiste

9:35 a.m. – 10:05 a.m.

The State of Real Estate: The Year Ahead

As we kick off the new year, what are some of the opportunities and challenges that lie ahead for the real estate industry? Whether you’re wildly optimistic or cautiously waiting to see what happens, this panel of real estate experts will offer invaluable insights to help you prepare for success in 2012.

Panelists:
Moderator: Jonathan Miller, President and CEO, Miller Samuel Inc., @JonathanMiller
Margaret Kelly, CEO, RE/MAX LLC
Diana Olick, Real Estate Reporter, CNBC, @diana_olick
Alex Perriello, President and CEO, Realogy Franchise Group

10:05 a.m. – 10:35 a.m.

Lessons from the High End: Selling Luxury Real Estate

What technologies and marketing techniques are most effective when working with luxury listings? Get insider info from leaders in the luxury real estate market. Learn how they leverage branding to attract and enchant discerning clients, and how to apply those lessons to your own business.

Moderator: Sherry Chris, President and CEO, Better Homes and Gardens Real Estate LLC, @sherrychris
Frederick Peters, President, Warburg Realty
Wendy Purvey, Chief Marketing Officer, Sotheby’s International Realty Affiliates LLC
Diane Ramirez, President, Halstead Property, @halstead
Mauricio Umansky, Co-founder and CEO, The Agency, @MauricioUmansky

10:35 a.m. – 10:55 a.m.

KEYNOTE - The Past, Present and Future of Augmented Reality

Based in The Netherlands, Layar is the world’s largest mobile augmented reality (AR) platform with over 10 million installs. Founded in June 2009, the global startup also boasts a 10,000-person strong developer community that is working to make AR experiences a reality in people’s everyday lives. Layar co-founder Claire Boonstra will show how this emerging technology is evolving, and how it might change your view of the world.

Presented by:
Claire Boonstra, Co-founder and Head of Content and Community, Layar, @ClaireBoo

10:55 a.m. – 11:10 a.m.

Innovator Spotlight

As smartphone and tablet usage increases, so do consumers’ expectations. Savvy buyers expect access to real estate info whenever – and wherever – they want it. So what’s next in the mobile real estate market? Explore the possibilities with the president of REALTOR.com, the 2011 Innovator Award winner for the Most Innovative Mobile App.

Presented by:
Errol Samuelson, President, REALTOR.com and Chief Revenue Officer, Move Inc.

11:10 a.m. – 11:30 a.m.

KEYNOTE – Fireside Chat with Thomas Arnold

With more than 800 million active users and counting, the Facebook platform is redefining how people and brands connect. Consider these staggering stats: Facebook users install apps more than 20 million times per day, and the average user is connected to about 80 pages, groups and events. And that’s just the tip of the iceberg.

Facebook is always iterating and innovating, releasing new features and products for both individuals and businesses. Learn more about some of the most recent changes and how they impact the real estate community.

Moderator: Katie Lance, Director of Social Media, Inman News and Contributing Editor, InmanNext, @katielance, @inmannext
Thomas Arnold, Client Partner, Facebook

11:30 a.m. – 11:45 a.m.

Innovator Spotlight – Social Search and Reputation Management

What a difference a year makes! Last January, Ernie Graham was showcasing his startup SocialBios.com on the Real Estate Connect NYC stage as part of the New Kids on the Block session. The winner of the 2011 Innovator Award for the Most Innovative Real Estate Startup, Ernie is back as part of the Move Inc. team following Move’s July 2011 acquisition of SocialBios.com to share what he sees as one of the next big innovations in real estate search.

Presented by:
Ernie Graham, General Manager, SocialBios, Move Inc. – 2011 Most Innovative Real Estate Startup, @egraham2

11:45 a.m. – 12:05 p.m.

KEYNOTE – Fireside Chat with Clara Shih

Get advice on how to use social media to engage with your customers and grow your business – without damaging your brand. In this candid one-on-one interview hosted by Inman News’ social media director Katie Lance, Hearsay Social CEO and best-selling author Clara Shih will share her insights on what you need to know to leverage social media in a win-win way.

Moderator: Katie Lance, Director of Social Media, Inman News and Contributing Editor, InmanNext, @katielance, @inmannext
Clara Shih, Co-founder and CEO, Hearsay Social, Author of The Facebook Era and Board Director, Starbucks, @clarashih

INNOVATION TRACKS: THURSDAY

INNOVATION TRACK 1: Brokerage 3.0

Sponsored by:
Market Leader

2:00 p.m. – 2:05 p.m.

Welcome Remarks


Emcee:
Kris Berg, Columnist, Inman News and Broker and Co-Owner, San Diego Castles Realty, @krisberg

2:05 p.m. – 2:20 p.m.

Take Back Control of Your Brokerage

In this kick-off to the Brokerage 3.0 track, Market Leader CEO Ian Morris will outline how some brokerages are taking advantage of the challenging market to increase their company dollar and profitability by taking more control of their business. From agent recruiting and retention to listings, lead generation and technology, find out what brokerage leaders are doing to drive growth and profits in 2012.

Ian Morris, President and CEO, Market Leader, @MarketLeaderIan

2:25 p.m. – 2:55 p.m.

Build vs. Buy

Trying to decide whether to develop proprietary solutions or to use existing market offerings? This session will outline best practices to define the technology platform that’s right for you, and how to make it a reality.

Panelists:
Moderator: Paul Horan, CTO, Inman News
Alex Lange, CTO, Market Leader, @Alexander_Lange
Michael Montsko, President, Weichert Lead Network
Cary Sylvester, Executive Director of Technology, Keller Williams Realty, @carysylvester

3:00 p.m. – 3:20 p.m.

Case Study – How to (Effectively) Integrate Social Media into Property Search

We all know that buyers want to search for properties, and that social media is an ever-increasing important aspect of the real estate business. So, how do you effectively integrate the two? Hear how the Hawaii Life team has taken on this challenge with an innovative approach that goes beyond icon buttons.

Matt Beall, Principal Broker and Owner, Hawaii Life Real Estate Brokers, @mattbeall

3:25 p.m. – 4:00 p.m.

The Future of Real Estate Search: What’s Next?

The only constant in real estate search seems to be change. From geo-location to social to mobile, consumers are finding new ways to find listings. Will voice-driven intelligent agents like Apple’s Siri disrupt web-based search interfaces? How can geo-stacking make searching for properties more meaningful to homebuyers? How will neighborhood data and lifestyle search evolve? Join us for a candid conversation about where you should you invest next to stay ahead of the curve.

Panelists:
Moderator: Eric Stegemann, Director of Strategy, Tribus, @EricStegemann
Darrin Clement, Founder and CEO, Maponics, @maponics
Justin LaJoie, VP of Industry Solutions, Zillow, @jlajoie
Doug Perlson, Co-founder and CEO, Real Direct, @DougPerlson
Luke Walsh, General Manager, IDX Inc., @oregon_walsh

4:05 p.m. – 4:25 p.m.

Case Study – Driving Agent Adoption

Find out how to successfully drive brokerage and franchise-wide adoption of new initiatives in this case study by Real Living EVP Brooks Burton.

Presented by:
Brooks Burton, EVP, Corporate Development, Real Living Real Estate, LLC

4:30 p.m. – 5:05 p.m.

Developing Your Brokerage’s Mobile Strategy

This session will discuss the core elements of a successful mobile strategy – from how you balance audience needs, app considerations, platform choices and business objectives to how current patent licensing issues may affect your strategy.

Panelists:
Moderator: Kris Berg, Columnist, Inman News and Broker and Co-Owner, San Diego Castles Realty, @krisberg
Philip Charles-Pierre, SVP, Marketing and Distribution, SmarterAgent
John Lim, President and CEO, Mobile Card Cast, @mobilelim
Jamie Wilson, VP, Technology, ZipRealty

INNOVATION TRACK 2: Consumer Insights

Sponsored by:
google

2:00 p.m. – 2:05 p.m.

Welcome Remarks


Emcee:
Tara-Nicholle Nelson, Columnist, Inman News, VP, Digital+Content, SutherlandGold, Founder, RE|Mind Insights Consultancy, @taranicholle

2:05 p.m. – 2:20 p.m.

The Way to Buyers’ and Sellers’ Hearts is Through Their Craving for Content

Consumers have a near-insatiable craving for real estate content which is primarily being fed by sources outside the real estate industry. Tara will take us on a quick-but-deep tour through the digital and offline real estate content consumption habits of the post-recession consumer. Along the way, she will provide insights on how real estate companies and agents can leverage a surprising range of content strategies and vehicles to get consumers addicted to their own brands.

Tara-Nicholle Nelson, Columnist, Inman News, VP, Digital+Content, SutherlandGold, Founder, RE|Mind Insights Consultancy, @taranicholle

2:20 p.m. – 2:55 p.m.

Inside the Minds of Today’s Real Estate Consumers

Think you know what real estate customers are thinking? Our panel of experts will share what they’ve learned about what consumers want, and what they don’t.

Panelists:
Moderator: Tara-Nicholle Nelson, Columnist, Inman News, VP, Digital+Content, SutherlandGold, Founder, RE|Mind Insights Consultancy, @taranicholle
Sue Adler, CEO, Sue Adler Team of Keller Williams Realty and Co-founder, Hear It Direct, @sueadler
Jeff Lobb, VP, Technology and Innovation, EXIT Realty Corp. International, @JeffLobb
Diana Sonis, Director of Business Development and Marketing, NabeWise, @DianaSonis

3:00 p.m. – 3:20 p.m.

Case Study – Yahoo! Study: American Dream Homes Turn Green

Despite problems plaguing the U.S. housing market such as tumbling values, record foreclosures and tight credit for buyers, a new Yahoo! Real Estate study called Home Horizons 2012 indicates that a majority of home buyers believe owning a dream home is attainable.

But the dream home is changing. It’s no longer a supersized McMansion. The New American Dream Home is now a ‘green,’ energy-efficient home that produces a lower carbon footprint. Find out why this is happening and how you can benefit from the green home revolution just starting to become mainstream in America.

Presented by:
Rusty Weston, Managing Editor, Yahoo! Real Estate, @RustyWeston

3:25 p.m. – 4:00 p.m.

Upgrade Your Customer IQ

Get a comprehensive, realistic and real time look at how real estate professionals can upgrade their customer IQ to list more, sell more and earn more every day.

Panelists:
Moderator: Marilyn Wilson, Founding Partner, WAV Group, @marilynwilson
John Heithaus, Chief Marketing Officer, MRIS, @MRIS_CMO
Prem Luthra, Chief Strategy Officer, Real Estate Digital, @PremLuthra
Marc Siden, Co-founder and CEO, Onboard Informatics, @marcatonboard

4:05 p.m. – 4:25 p.m.

Engaged Customers = Happy Customers

Today’s customers are doing their own online home searches, and today’s brokers need to find ways to collaborate with and engage these search savvy home shoppers. Brokers need to provide a new type of service, experience and technology to be and stay relevant in the modern customer’s home search. Collaboration is the key to the future of home search. Matthew Daimler, founder of Buyfolio, will dive into the new landscape.

Presented by:
Matt Daimler, Founder and CEO, Buyfolio, @MatthewDaimler

4:30 p.m. – 5:05 p.m.

The Thin Line Between Social and Professional: Business Contacts or BFF’s?

How and why are real estate professionals using social media to build relationship? Are real estate agents seeking relationships that consumers don’t want or need? Are we kidding ourselves about the effectiveness of our online strategies?

Moderator: Tara-Nicholle Nelson, Columnist, Inman News, VP, Digital+Content, SutherlandGold, Founder, RE|Mind Insights Consultancy, @taranicholle
Ines Hegedus-Garcia, REALTOR®, Majestic Properties and Editor in Chief, Miamism.com, @ines
Bill Lublin, CEO at Social Media Marketing Institute and Century 21 Advantage Gold, @billlublin
Maura Neill, REALTOR®, RE/MAX Around Atlanta and Founder and Editor, 365Atlanta.com, @MauraNeill, @365Atlanta

INNOVATION TRACK 3: Digital Marketing

Sponsored by:
PNC Mortgage

2:00 p.m. – 2:05 p.m.

Welcome Remarks


Emcee:
Kelly Mitchell, CEO, REcake, @KellyMitchell

2:05 p.m. – 2:20 p.m.

The Real ROI of Social Media: Sphere Building, Retention and Social Caring

Presented by:
Jim Marks, Co-founder and CEO, Virtual Results, @jimmarks

2:20 p.m. – 2:55 p.m.

Friends with Benefits: Proven, Leading-edge Strategies for Getting Leads and Selling on Facebook

No doubt about it: When properly executed, Facebook results in real business for agents and brokerages. This panel will share leading strategies and top real estate case studies for building business, getting leads and selling with Facebook. The discussion will include established techniques as well as new opportunities that are emerging with the latest Facebook features such as the Timeline and Ticker. Also learn what the best apps are that support an effective real estate presence on Facebook – there are some great ones emerging specifically for the real estate space. Find out what is working for agents across the nation.

Presented by:
Stacey Harmon, Principal, Harmon Enterprises, @staceyharmon
Jimmy Mackin, Co-founder, The MLS App, @jimmymackin

3:00 p.m. – 3:20 p.m.

From REALTOR® to Content Junkie!

Becoming a successful REALTOR® these days means blogging about neighborhoods and seeing content all around you. Being the go-to “neighborhood source” requires you to look at your community the way you clients do – in their own language. To be successful, we must drop the image and become the neighbor who sells real estate.

Presented by:
Richard Silver, Salesperson, Bosley Real Estate Ltd., @richardsilver

3:25 p.m. – 4:00 p.m.

Social SEO: How Social is Affecting the Way Agents are Ranked Online

From search results on Google to finding an agent through real estate portals, the social graph is taking an increasing role in who comes out on top. Learn how to optimize your chances of winning the social SEO race.

Panelists:
Moderator: Todd Carpenter, Director of Digital Engagement, National Association of REALTORS®, @tcar
Gahlord Dewald, Columnist, Inman News and President, ThoughtFaucet, @gahlord
Heather Elias, REALTOR® and Training Director, Century 21 Redwood Realty, @LoCoHeather
Ginger Wilcox, Head of Training, Trulia, @gingerw

4:05 p.m. – 4:25 p.m.

Turning Fickle Followers into Engaged Evangelists

Cultivating an ultimate fan is priceless. How do you cultivate evangelists who love what you do and want to shout it from the rooftops? Over the past twelve months, Katie Lance has successfully developed and cultivated hundreds of ambassadors and evangelists for Inman News. Learn her secrets, and how you can incorporate them into your business immediately.

Presented by:
Katie Lance, Director of Social Media, Inman News and Contributing Editor, InmanNext, @katielance, @inmannext

4:30 p.m. – 5:05 p.m.

SEO for the Web-Savvy

So many website design classes and SEO tutorials these days are geared toward the average agent – those who wouldn’t know HTML from HBO. This session is designed for the advanced agent who is looking for a more detailed explanation of how to master SEO.

Panelists:
Moderator: Kelly Mitchell, CEO, REcake.com, @KellyMitchell
Jim Marks
, Jim Marks, Co-founder and CEO, Virtual Results, @jimmarks
Suzanne Roy, Owner, Real Social Results, @SuzRoy
Julie Ziemelis, Founder, Ziemelis Communications, @JulieZiemelis

INNOVATION TRACK 4: Mastering Video

Sponsored by:
StudioNow

2:00 p.m. – 2:05 p.m.

Welcome Remarks


Emcee:
Brian Copeland, REALTOR®, Village Real Estate Services, @NashvilleBrian

2:05 p.m. – 2:20 p.m.

The Democratization of Content

Online content creation is more accessible and a lot cheaper than you may think it is. Explore how you can do more with video than ever before.

Tom Truitt, Director of Sales, StudioNow

2:20 p.m. – 2:55 p.m.

Gearing Up for Video Success: Choosing the Right Equipment and Tools

With so many options, how do you know which gear is best for the type of video you plan to shoot? Find out which cameras, accessories and apps you need to consider from our panel of experts.

Panelists:
Moderator: Brian Copeland, REALTOR®, Village Real Estate Services, @NashvilleBrian
Fred Light, Founder and Owner, NashuaVideoTours.com, @videotours
Mark Passerby, Founder and CEO, HDHat.com Real Estate Video Tour Systems, @hdhatvideotours
Amy Smythe Harris, Broker Associate, Realty Associates, @woodlandsliving

3:00 p.m. – 3:20 p.m.

The Art of Storytelling

Beyond technical know-how, one of the keys to creating compelling video content is knowing how to craft a narrative that will captivate your audience. In this one-on-one conversation hosted by Marc Davison, WellcomeMat co-founder Christian Sterner will discuss how to bring your story to life through video.

Moderator:
Marc Davison, Partner, 1000Watt Consulting, @1000wattmarc
Christian Sterner, Co-founder, WellcomeMat, @sterner

3:25 p.m. – 4:00 p.m.

Using Video to Create High-Impact Property Tours

If a picture is worth a thousand words, imagine what a well-produced video can say about a property? Learn how to showcase your clients’ properties, and your expertise, in this show-and-tell session.

Panelists:
Moderator: Brian Copeland, REALTOR®, Village Real Estate Services, @NashvilleBrian
Eric Lavey, Agent, Keller Williams Beverly Hills, @ericlavey
Ivana Tagliamonte, EVP, Halstead Property, @IvanaRealEstate

4:05 p.m. – 4:25 p.m.

Making Your Clients Video Stars

Today’s consumers have more comfort in the video world than ever before. No longer should you view the consumer as only a buyer or seller, but also an advocate and ambassador for your business. Explore ideas, ways and safety nets for including your consumers in your marketing plan and video strategy.

Brian Copeland, REALTOR®, Village Real Estate Services, @NashvilleBrian

4:30 p.m. – 5:05 p.m.

Video Marketing for Maximum Effect

Videos of cute kittens and silly babies may go viral, but how do you find an audience for your latest listing? Learn marketing strategies for making sure that your videos get viewed by the right people, not only on your own website but across the Internet.

Panelists:
Moderator: Chris Smith, Chief Evangelist, Inman News and Contributing Editor, InmanNext, @chris_smth, @inmannext
Lisa Archer, Co-founder, The Geeky Girls and Broker, Agent, IMSD, Keller Williams Realty, @LisaArcherRE
Michael Fischer, Chief Marketing Officer, Coldwell Banker Real Estate LLC, @jerseyfisch
Michael Krisa, President, That Interview Guy, @_interviewguy
Darin Persinger, Founder, Productivity Junkies, @darinpersinger

Wednesday
Thursday
Friday

Friday, January 13, 2012

MAIN CONFERENCE - DAY 3
8:00 a.m. - 12:00 p.m.

Registration

 

GENERAL SESSION

9:00 a.m. – 9:15 a.m.

Announcements

 

9:15 a.m. – 9:40 a.m.

Rethinking Lending: The Future of Financing

Borrowing money from friends and family is nothing new, but online peer-to-peer (P2P) lending has made it easier than ever to turn to people you know – and even those you’ve never met – to get a personal loan. Learn more about the P2P lending market and what it means for the real estate industry.

Panelists:
Moderator: Katie Lance, Director of Social Media, Inman News and Contributing Editor, InmanNext, @katielance, @inmannext
Timothy Burke, Founder and CEO, National Family Mortgage, @FamilyMortgage
Geno Moscetti, Co-founder and CEO, LendFriend, @lendfriend

9:40 a.m. – 9:55 a.m.

Innovator Spotlight

As executive director of technology for Keller Williams Realty, Cary Sylvester is responsible for IT operations, product development and agent-led initiatives for the franchise’s 80,000+ agents across North America. Keller Williams Realty won the 2011 Innovator Award as the Most Innovative Real Estate Service for its eEdge lead-to-close agent solution, and we look forward to Cary’s key takeaways about where to make strategic tech investments in 2012.

Presented by:
Cary Sylvester, Executive Director of Technology, Keller Williams Realty, @carysylvester

9:55 a.m. – 10:10 a.m.

KEYNOTE – Understanding the Psychology of Sharing

There has been an abundance of research on social media, but to date, no one has asked in a comprehensive way: why do people share? Brian Brett, the managing director of customer research at The New York Times, will share the results of groundbreaking research that looks at why people share information online, and how you can craft compelling, resonant messages to get your content shared.

Presented by:
Brian Brett, Managing Director of Customer Research, The New York Times, @brianbrett1

10:10 a.m. – 10:30 a.m.

KEYNOTE – How Sharing Improves the Way We Work and Live

The Internet has changed how we live, raising concerns about whether or not privacy is dead in the digital age. But what about the benefits of publicness? How does sharing information about ourselves via Facebook, Twitter, Foursquare and blogging transform the way we form communities, conduct business – and ultimately the way we live? In his latest book, Public Parts, Jeff Jarvis examines the tension between privacy and publicness and makes a case for why these changes are something to be embraced not feared. You might be surprised by what he shares!

Presented by:
Jeff Jarvis, Associate Professor and Director, Tow-Knight Center for Entrepreneurial Journalism, CUNY and Author, Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live, @jeffjarvis

10:30 a.m. – 10:45 a.m.

Innovator Spotlight - Three Social Innovation Trends Worth Watching in 2012

As director of interactive product and marketing for The Corcoran Group, Matthew Shadbolt has quadrupled Corcoran’s online audience in less than five years. Corcoran’s use of Foursquare made it the winner of the 2011 Innovator Award for the Most Innovative Real Estate Social Service, and Matthew will give us a look at what’s likely to be hot in social in 2012.

Learn how three big changes in the way information is shared online will allow you to gain competitive advantage, understand how media consumption is changing and how you can apply it to your business during 2012.

Presented by:
Matthew Shadbolt, Director of Interactive Product and Marketing, The Corcoran Group, @corcoran_group

10:45 a.m. – 11:15 a.m.

Innovation in the Rental Market

Rentals have been the rage lately, and this bright light in the real estate market has attracted entrepreneurs who are using technology to make it easier than ever for renters and property owners to connect. This panel hosted by Inman’s chief evangelist Chris Smith will take a look at how three of the hottest startups in the rental space are innovating.

Moderator: Chris Smith, Chief Evangelist, Inman News and Contributing Editor, InmanNext, @chris_smth, @inmannext
Phillip Lee, Co-founder and CEO, RentMatch, @philliplee
Caren Maio, Co-founder and CEO, Nestio, @carenmaio
David Vivero, Co-founder and CEO, RentJuice, @davidvivero

11:15 a.m. – 11:50 a.m.

What Do Consumers Want? Getting Real about Real Estate

We’ll wrap up Real Estate Connect by featuring one last group of experts you won’t want to miss: consumers who are in the market and willing to share their stories. Discover what they really think and how to better meet their needs in this no-holds-barred conversation hosted by Tara-Nicholle Nelson and Rusty Weston.

Moderators:
Tara-Nicholle Nelson, Columnist, Inman News, VP, Digital+Content, SutherlandGold, Founder, RE|Mind Insights Consultancy, @taranicholle
Rusty Weston, Managing Editor, Yahoo! Real Estate, @RustyWeston

11:50 a.m. – 12:00 p.m.

Closing Remarks

 

Program subject to change

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