Chief Marketing Officer
Sotheby’s International Realty Affiliates LLC

Wendy, a 25-year industry veteran, is responsible for creating and implementing all marketing, interactive digital, advertising and public relations initiatives for the Sotheby’s International Realty® network, developing systems that are true to the brand’s vision, unique positioning and savvy and refined personality.

Wendy joined the Sotheby’s International Realty brand in November 2004 as senior vice president, marketing and was promoted to chief marketing officer in April 2010. Most recently, she led the redesign of the brand’s website, sothebysrealty.com, which re-launched in 2011 with the goal of redefining how consumers search for real estate. In addition, she spearheaded the creation of the official Sotheby’s International Realty YouTube channel, which was designed to house unique property and destination videos from the network’s worldwide offices. In her current role, she also created and acts as the publisher for RESIDE magazine, a luxury lifestyle and real estate magazine published by the Sotheby’s International Realty network.

From 1999 to 2004, Wendy served as vice president of sales and marketing for Coldwell Banker Residential Real Estate, Sarasota, Fla., the state’s largest residential real estate brokerage company. From 1994 to 1999, she served as vice president, sales and marketing for Arvida Realty Services, formerly Prudential Florida Realty, where she created, managed and maintained all company-wide marketing and advertising campaigns for 90 offices. From 1987 to 1994, she was director of advertising for Prudential California Realty, formerly Merrill Lynch Realty.

She earned her bachelor’s degree in 1986 from Central Michigan University. Unique Homes named her one of the top 35 most influential people in luxury real estate in their May 2006 issue. She also currently serves as a trustee of the Sparta Education Foundation in Sparta, N.J.

Twitter: @WendyPurvey