Columnist, Inman News

VP, Digital+Content, SutherlandGold Group
Founder, RE|Mind Insights Consultancy

Tara-Nicholle is a real estate broker, attorney and the founder of RE|Mind, a consumer insights and content consultancy devoted to helping the real estate industry understand what makes buyers and sellers tick – and click. Tara also works with companies inside and outside of the real estate vertical as the vice president, digital + content for San Francisco’s SutherlandGold Group.

Tara is also a nationally-syndicated columnist for Inman News, and the author of two critically acclaimed guides for real estate consumers. Tara frequently provides real estate and mortgage commentary to the media, and has appeared on the Today Show, MSNBC, CNN, in The New York Times and in many other media outlets.

Tara has provided consumer insights and created real estate content strategies for brands including Aol., Time, Forbes, ING Direct, HGTV’s FrontDoor and Trulia, where her consumer education blog has been viewed 2.25 million times in the last 18 months.

She holds bachelor’s and master’s degrees in psychology (which she says has come in really handy in the real estate business).

Twitter: @taranicholle