Wednesday, January 12, 2011
CONFERENCE DAY 1
Conference Registration Hours
Exhibit Hall Hours
WORKSHOPS
Internet Marketing Bootcamp
A day of digital marketing mojo where you'll learn how to market like a Rock Star. The bootcamp delivers practical takeaways for optimizing your marketing strategy from those who are getting it right. See Agenda »
Connect Tech
ConnectTech will give CTOs, developers, entrepreneurs and product managers an opportunity to explore innovation in a program tailored to geeks, not marketers. See Agenda »
Broker Summit
The real estate landscape has changed and if you were to start over and build your brokerage from the ground up - what would you do differently? Join us at the Broker Summit, as we dive into the in's and out's of building the best brokerage. See Agenda »
SPONSORED INTENSIVES
These intensive sessions provide in-depth information to help you improve and enhance your business. Attend these sessions and gain valuable training and tools to update or refine your practices and improve your company's bottom line. See Agenda »
GENERAL SESSION
Welcome Address
Presented by: Bradley Inman, Publisher and Founder, Inman News & Vook, @bradInman
Policy, politics and the future of homeownership
A conversation with FHA Commissioner and Assistant HUD Secretary David Stevens
Panelists:
Bradley Inman, Publisher and Founder, Inman News & Vook, @bradInman
David H. Stevens, Commissioner of the Federal Housing Administration and Assistant Secretary for Housing, @HUDnews
Keynote: Location, location, location – Check-in, check-in, check-in
Location-based technologies are all the rage with Facebook, Google and a host of hot start-ups in the game. It seems like a natural fit for real estate, but is there more hype than hope?
Presented by: Alex Rosenblatt, Regional Promotions Rockstar, SCVNGR, @alexrosenblatt
Baring it all. Lessons in personal branding, buzz building and making a scene.
A conversation with Cyan Banister.
Cyan Banister, Evangelist, Topsy.com & Founder, Zivity.com, @cyantist
Bradley Inman, Publisher, Inman News, @bradInman
Keynote: Big media goes local: Are you ready?
Hyperlocal news sites powered by Web giants are springing up left and right, providing street-level content to your customers. Are these sites partners or foes?
Presented by: Warren Webster, President, Patch.com, @wwebs
Housing 2011: Up, down, or down-and-out?
Four leading real estate market watchers give you their no-punches-pulled take on what you can expect in 2011.
Panelists:
Ted C. Jones, Senior Vice President-Chief Economist, Stewart Title Guaranty Company
Carter W. Murdoch, SVP; National Affinity Business Development Executive, Strategic Business Alliances, Bank of America, N.A.
Noah Rosenblatt, Founder, UrbanDigs.com, @urbandigs
Joel Singer, Executive Vice President, California Association of REALTORS®, @CAREALTORS
Can design sell a house
What roles does design have in the market? Hear what HGTV mega celeb, Vern Yip's philosophies on the interiors of real estate. Discover new opportunities and get it sold.
Presented by: Vern Yip, Host of "Deserving Design" and Judge for "HGTV Design Star"
Content, community and making money on real estate content
The founder of the world's largest real estate blog network shares the vision that made his company a media success story.
Bradley Inman, Publisher, Inman News, @bradInman
Lockhart Steele, Founder, Curbed.com, @Lock
Thursday, January 13, 2011
CONFERENCE DAY 2
Conference Registration Hours
Exhibit Hall Hours
GENERAL SESSION
Inside Realogy
The world's biggest real estate company sits just an hour outside of New York City. Shouldn't you know what makes it tick? Hear all five residential brand CEOs on stage together for the first time sharing their candid assessment of their company and their industry.
Panelists:
Sherry Chris, President & CEO, Better Homes and Gardens Real Estate, LLC, @sherrychris
Rick Davidson, President & CEO, Century 21 Real Estate, LLC, @C21
Mike Good, CEO, Sotheby's International Realty Affiliates, LLC, @sothebysrealty
Jim Gillespie, CEO, Coldwell Banker Real Estate, LLC, @coldwellbanker
Charlie Young, President & CEO, ERA Franchise Systems, LLC, @AsmarterERA
The future of media, the Web and how you communicate your value to the marketplace
The senior strategic advisor of the renowned digital communications giant shares his view on what the coming year will bring.
Presented by: Steve Rubel, SVP, Director of Insights, Edelman Digital, @steverubel
When the future moves in next door: Making your way in the new media neighborhood
The New York Times' media and culture columnist shares his views on what to expect in 2011.
David Carr, Media and Culture Columnist, The New York Times, @carr2n
New kids on the block: Meet six new companies you may not have heard of – but should know
The entrepreneurs behind the coolest new real estate apps share their creations for your consideration, and your vote.
Keynote: Connect download - Ten new apps you can put to work now
There are hundreds of thousands of mobile apps, Web apps, and apps what run on top of apps, but which are the most useful for your business right now? The COO of one of the Internet's most respected technology sites shows you the top 10.
Presented by: Adam Hirsch, Chief Operating Officer, Mashable, @adamhirsch
What's in store for the social Web? What's hot, what's not and whats next?
Interview with Victoria Ransom, Founder and CEO, WildfireApp.com
Bradley Inman, Publisher and Founder, Inman News & Vook, @bradInman
Victoria Ramson, Founder and CEO, WildfireApp.com, @wildfireapp
Keynote: Social media is dead. Long live common sense.
Social media is now an essential part of any brand's marketing mix, but must be approached differently - and carefully - to be successful. Learn how to make that happen from one of the world's leading authorities on digital marketing.
David Armano, SVP, Edelman Digital, @armano
NOTE: This session was substituted by a panel discussion on real estate from a global perspective.
Panelists:
Simon Baker, CEO, Property Portal Watch
Shaun Di Gregorio, CEO, iProperty.com
Javier Ortiz, International Development and Sales Director, Mitula
Real estate, New York-style
The New York real estate market is unique, but also leads trends that impact the rest of the country. Learn what's happening here now that can cast light on your 2011.
Panelists:Dottie Herman, CEO, Prudential Douglas Elliman, @DottieHerman
Diane Ramirez, President, Halstead Property, @Halstead
How to grow a company in a recession
From clean slate to 21 states in 2 years, Sherry will share her strategy and the 7 fundamentals that are the key to her success.
Presented by: Sherry Chris, CEO, Better Homes and Gardens Real Estate, @sherrychris
Connect download: How to get rid of your office and cut costs in 10 easy steps
The Web is no longer wired, it's ambient. Your office is wherever you happen to be. Cables, cabinets and cubicles seem crazy. Here's how to make the switch.
Presented by: Chris Smith, Co-Founder, TechSavvyAgents, @techsavvyagent
SPONSORED INTENSIVES
These intensive sessions provide in-depth information to help you improve and enhance your business. Attend these sessions and gain valuable training and tools to update or refine your practices and improve your company's bottom line. See Agenda »
Innovation Tracks: Thursday
TRACK 1: The MLS
Moderated by: Michael Wurzer, President & CEO, FBS Data Systems
Can an MLS be strategic?
MLS organizations have plenty of strategic planning meetings, but do many have a strategy? How can you move beyond the tactical time sinks and petty positioning to plot a course that sustains your organization?
Panelists:
Art Carter, CEO, CRMLS, Inc.
Rich Lull, Senior Vice President, MLS Solutions, LPS Real Estate Group
Five big questions every MLS must answer to survive the next five years
As the market continues to swoon, and technology that could one day replace the MLS proliferates, executives and boards are forced to answer tough questions.
Panelists:
Rob Hahn, Partner, 7DS Consulting, @robhahn
Bob Hale, President and CEO, Houston Association of REALTORS®, @B0bHale
Marilyn Wilson, Partner, WAV Group, @marilynwilson
Data and standards, The vendor's view
Standards are beginning to gain momentum, but what do vendors think? How can innovation be unlocked more powerfully while protecting MLS information?
Panelists:
Ira Luntz, VP Data Products, LPS Real Estate Group
Joel MacIntosh, CEO, WolfNet, @WolfNet
The peripheral view: Trends in media and technology that will impact your business in the coming year
Panelists:
Curt Beardsley, Vice President of Product Strategy, Realtor.com, @REALTORdotcom
Michael Wurzer, President & CEO, FBS Data Systems, @mwurzer
TRACK 2: Media and Technology
Moderated by: Gahlord Dewald, Inman News Columnist and Principal, ThoughtFaucet, @gahlord
Mobile mainstream: App, WAP, or...what? How to make smart bets on the new Web platform
We all know it: Mobile is a big deal. But choosing which path to start down often leads to confusion? Experts who manage successful mobile products share their insights.
Panelists:
Devesh Khare, VP and Co-Founder, Aumnia, @mblz
John Lim, CEO, MobileCardCast, @mobilecardcast
Matthew Shadbolt, Director of Marketing, Corcoran, @Corcoran_Group
Online video tipping point
Online video is one of the most powerful tools in the marketer's toolkit. Learn how to do it right, from content to production. Bad Internet video can be better than no Internet video. But a thoughtful video strategy can do wonders. Learn how to get it right – right out of the gate.
Panelists:
Amy Kane, Senior Vice President, Houlihan Lawrence, @HoulihanRE
Christian Sterner, Co-Founder & CEO, WellcomeMat, @Sterner
Media convergence now
Learn how to think about, and plan for, the coming blend of Web, television, film and mobile from two of the country's leading media strategists. The idea that media would blur together has been projected for years, but it's happening now – and fast. Discover the opportunities – and challenges – this presents to your business.
Presented by: Channing Dawson, Strategic Advisor, Scripps Networks Digital, @scrppscomm
Facebook: Engagement, recommendations and the future of your brand
Many now make the case that Facebook is far more important to your brand than Google. Some have abandoned their websites entirely in favor of an all-in presence on Facebook. Find out how to determine where you should move in the coming year.
Panelists:
Alex Chang, Co-Founder & CEO, Roost.com, @Roost
Geoff Cramer, Founder & CEO, SocialMadeSimple, @SocialMadeSimpl
Craig Donato, Founder & CEO, Oodle Marketplace, @CraigOodle
TRACK 3: Broker/Agent Track
Moderated by: Bernice Ross, Columnist, Inman News & CEO, RealEstateCoach.com, @Bross
How to deliver a high-touch customer experience virtually without breaking the bank
Most brokers and agents want to deliver a high-touch, quality experience to customers, but the traditional means of doing so like a big office and fancy car are hardly a pathway to profitability. Meet leaders who have managed to make it happen in new and innovative ways.
Panelists:
Elizabeth Cooper–Golden, Broker/Owner, @Homes Realty
Seth Siegler, CEO, Simplistate & Founder Robot Workshop Real Estate Technology, @SethS
Jaime Tineo, Broker/Owner, Westchester Cribs
Short-sale success: How to use technology and tenacity to stay one step ahead of the banks and close deals
Short sales are tough, but there are going to be a lot of them for years to come. Learn how you can make the most of these complex transactions from people who have seen it all.
Panelists:
Holly Maloney, Co-owner, 3 Blondes & A Short Sale
Travis Waller, Certified Residential Specialist, RE/MAX Advantage Plus, @TravisWallerCRS
How to merchandize a listing online - the right way
It's 2011, and yet most agents still take a handful of bad photos, write cliché-ridden copy for their online listings and fail to optimize their display for new platforms. Learn how to get it right – and get it sold – from the online leaders.
Panelists:
Paul Boomsma, President, Luxury Portfolio Fine Property Collection® and Chief Operating Officer, LeadingRE, @LuxePaul
Sara Bonert, Director of Broker Services, Zillow.com, @sbonert
Max Pigman, Vice President, REALTOR.com® and Top Producer® Systems, @maxpigman
Kelly Roark, Vice President, Scripps Networks Digital/Frontdoor.com, @KellyRoark
QR codes, tags and the coming revolution in real estate sales
Objects connected to the internet. Yard signs that tell a story. Instant feedback. It's all possible; it's all here. Learn what this is all about so you're prepared.
Panelists:
Richard Hubschman, Partner, Frosting, LLC, @addfrosting
Alan Pinstein, Founder, Neybor, @neybor
Chris Snitko, Partner, Qonnect, @Qonnect
Friday, January 14, 2011
CONFERENCE DAY 3
Conference Registration Hours
GENERAL SESSION
Keynote: Beyond the link: How search, media and the way we consume information on the Web is changing – fast
Doug Imbruce, CEO of Qwiki – winner of this year's Techcrunch Disrupt – will blow you mind and open your eyes.
Presented by: Doug Imbruce, Founder & CEO, Qwiki, @dougimbruce
Secrets from the mega-agents
Everyone gives advice these days, but do they have the chops? The biggest producers in the Big Apple share the things that got them to the top – and kept them there.
Data, traffic and profits
Online real estate CEO's discuss strategies for engaging consumers, servicing broker and agent partners and turning leads in to profits in 2011.
Panelists:
Pete Flint, Co-Founder & CEO, Trulia, @peteflint
Ian Morris, CEO, Market Leader, @Market_Leader
Spencer Rascoff, CEO, Zillow.com, @spencerrascoff
Errol Samuelson, President, Realtor.com
Program Ends
Connect Meetups
Geeks
Got a problem you can't quite solve? Just want to vent about access to MLS data? Talk shop with fellow real estate application developers in a no-holds-barred session.
Moderated by: Mike Mangino, CEO, Elevated Rails
MLS
Sit down with your peers for a hype-free, open discussion of the MLS business from the operator's perspective.
Moderator: Marilyn Wilson, Partner, the WAV Group, @marilynwilson
Broker/Owners
It's 2011 and many brokerage companies are once again in survival mode. Learn and share with colleagues that are making the tough decisions and reinventing their businesses.
Moderator: Steve Harney, CEO, Steve Harney, Inc., @KCMcrew
Agents
What works? What doesn't? And just what is marketing in 2011? This agents-only roundtable led by a practitioner who has married online prominence with true productivity promises to be loaded with insights.
Moderator: Heather Elias, Realtor & Blogger, Century 21 Redwood Realtors, @LoCoHeather
Start-up Leaders
Share war stories with fellow entrepreneurs and get advice on raising money, recruiting talent, selling into the real estate space and other start-up challenges.
Program subject to change


