Conference Program
Real Estate Connect San Francisco 2008, Jul 23, 2008 – Jul 25, 2008 • Palace Hotel, San FranciscoDownload full program PDF here.
Wednesday, July 23
Wednesday, July 23, 12:00 pm – 6:00 pm
Exhibit Hall Opens
SPONSORED INTENSIVES
These intensive sessions provide in-depth information to help you improve and enhance your business. Attend these sessions and gain valuable training and tools to update or refine your practice and improve your company’s bottom line.
Wednesday, July 23, 12:30 pm – 1:30 pm
How to Build a Multimedia Brokerage Company
Understand what media convergence is - TV to Web, Web to TV, Print to Web, etc. - and how you can build a new, sustainable line of leads and customer business by implementing a multimedia, cross-platform business and marketing strategy.
Sponsored by:
Wednesday, July 23, 12:30 pm – 1:30 pm
Virtual Earth and the Re-engineered User Experience
Microsoft Gold Certified Partner, Infusion Development, will explore Virtual Earth’s ability to create tailored customer experiences, and will demonstrate a recently released buyer/seller portal for a global real-estate leader.
Sponsored by:
Wednesday, July 23, 12:30 pm – 1:30 pm
Bring a Buyer’s Hidden Motivations to Life with Your Online Marketing and Website Strategy
Realtors® who can get a buyer to start dreaming a more compelling dream about their next homeownership experience will always come out on top
Sponsored by:
Wednesday, July 23, 1:45 pm – 2:45 pm
How Agents Can Leverage Web Video to Sell Homes
Online videos viewing is at the tipping point of mass adoption - are you taking advantage of this opportunity to connect with more home buyers and sellers? Learn why and how you can easily create Web video to market and sell more of your properties.
Sponsored by:
Wednesday, July 23, 1:45 pm – 2:45 pm
Bring Properties to Life with Microsoft Virtual Earth
Create virtual tours featuring precision imagery and enhanced 3D city models to give potential buyers and leasers detailed views of your inventory from various perspectives.
Sponsored by:
Wednesday, July 23, 1:45 pm – 2:45 pm
Nike, Apple, Consumers and You
Nike and Apple have figured out that they can turn more customers into iPod users and more iPod users into runners. How can Realtors® use the concept of Borrowing Brand Equity to propel their Brand and their profits?
Sponsored by:
MAIN CONFERENCE
Wednesday, July 23, 3:00 pm – 3:30 pm
How the Nomadic Culture will Rock your World.
Thanks to wireless networks, mobile technology and web services, we are no longer attached. Find out how the convergence of these events have created the Nomad culture and how it will change how you do business and how real estate is bought and sold.
Bradley Inman, Publisher, Inman News
Wednesday, July 23, 3:30 pm – 4:00 pm
The Election, Customer Service and the State of the Media
A conversation with Craig Newmark, customer service rep & founder, craigslist.org
Wednesday, July 23, 4:00 pm – 4:15 pm
50 Technologies To Help You Survive the Downturn
Dustin Luther, Founder, 4Realz.net Consulting
Wednesday, July 23, 4:15 pm – 5:00 pm
The Housing Debate: Bull vs. Bear
Where are we in this housing cycle? Has recovery started or is it just beginning to show signs? Is there hope for an uptick by the end of the year? Join a lively debate between housing bulls and bears who present differing views of housing's future.
Panelists:
Avram Goldman, President & CEO, Pacific Union GMAC Real Estate
CR, Real Estate Analyst, Calculated Risk
Dottie Herman, President & CEO, Prudential Douglas Elliman
John Williams, Economist, Shadowstats.com
Noah Rosenblatt, Founder, UrbanDigs.com
Yves Smith, Author, NakedCapitalism.com
Wednesday, July 23, 5:00 pm – 6:00 pm
Cocktails@Connect
Wrap up the first day with free cocktails and time with colleagues and the industry elite at this informal gathering on the exhibit floor. Bring plenty of business cards and spend time socializing as you wind down or gear up for the night!
Sponsored by:
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Thursday, July 24
MAIN CONFERENCE
Thursday, July 24, 8:30 am – 9:00 am
7 New Ideas That Will Change Real Estate
Hear 7 entrepreneurs explain how their ideas are going to change real estate in this fast-paced, exciting session.
Anupam Gupta, President & CEO, Mixpo
Brendan King, CEO, MyFrontSteps.com
Damian Scott, Founder, Hoodeo
Grant Freer, Founder & CEO, RealSeekr
Jack Horton, Principal, Personive
Kevin DeVito, CEO, CyberCity 3D
Mike Mathieu, Founder & Chairman, Front Seat
Thursday, July 24, 9:00 am – 9:15 am
Building a New Brand with a Clean Slate
A conversation with Sherry Chris, President & CEO, Better Homes and Gardens Real Estate
Thursday, July 24, 9:15 am – 10:00 am
"25 Online Real Estate Sites You Don't Know About But Should"
A presentation by Brian Boero, Partner, 1000Watt Consulting
Super Size Search
Real estate search has become more refined as more companies have entered the space hoping to make it easier to find listings online. Hear from executives at some of the top companies in this space.
Moderated by: Brian Boero, Partner, 1000Watt Consulting
Panelists:
John Helm, CEO, MyNewPlace
Lloyd Frink, President & Co-Founder, Zillow.com
Lorna Borenstein, President, Move, Inc.
Marty Frame, SVP & GM, Cyberhomes
Sami Inkinen, Co-founder & COO, Trulia.com
Vikki Neil, VP Online Classifieds, FrontDoor.com
Thursday, July 24, 10:00 am – 10:45am
Keynote Address: Inbox Zero
The new digital business environment has brought with it new technologies, new modes of communication and new business efficiencies. Unfortunately, it has also brought new challenges of managing that information flow. Merlin Mann, of 43Folders.com, will share proven strategies of how you can cut through the noise and find the opportunities that exist out there.
Merlin Mann, Founder, 43Folders.com
Thursday, July 24, 10:45 am – 11:00 am
Radical Marketing for Real Estate
A conversation with Deanna Brown, President, Scripps Networks Interactive
Thursday, July 24, 11:00 am – 11:45 am
The MLS Mess
Will the national MLS ever be born? Join a lively discussion with varying points of view on this controversial topic.
Panelists:
Alex Chang, CEO, Roost
Ashfaq Munshi, Founder & CEO, Terabitz
Jim Harrison, President & CEO, MLSListings
Justin McCarthy, Strategic Partner Development Manager, Google
Mark Lesswing, Sr. Vice President & Chief Technology Officer, NAR
Michael Silvas, President & Co-Founder, Morgan Lane & CALMLS
Thursday, July 24, 11:45 am – 12:00 pm
How the Next Generation is Consuming Media
Michael Rogers, Futurist-in-Residence, The New York Times
Thursday, July 24, 12:00 pm – 6:00 pm
Exhibit Hall Open
SPONSORED INTENSIVES
These intensive sessions provide in-depth information to help you improve and enhance your business. Attend these sessions and gain valuable training and tools to update or refine your practice and improve your company’s bottom line.
Thursday, July 24, 12:00 pm – 1:00 pm
You’re Not Just a Head Shot:
Tips from HGTV personalities on how to transform yourself into a trusted and relatable brand among consumers
Sponsored by:
Thursday, July 24, 12:00 pm – 1:00 pm
Innovate & Integrate – Next Generation Solutions with Virtual Earth™
Create and deploy innovative, cutting-edge solutions for the most visually-rich customer experiences possible using Virtual Earth™ and the latest tools and technologies from Microsoft.
Sponsored by:
Thursday, July 24, 12:00 pm – 1:00 pm
Become an Expert in the Homeownership Lifecycle and Win Customers for Life
Brokers whose brand promise and follow on services transcend the transaction and engage a consumer’s heart and creativity well after the sale will win a customer for life and keep your agents tied to your brand.
Sponsored by:
Thursday, July 24, 12:30 pm – 2:00 pm
Meet the Leaders
Alex Chang, CEO, Roost
Ashfaq Munshi, Founder & CEO, Terabitz
Avram Goldman, President & CEO, Pacific Union GMAC Real Estate
CR, Real Estate Analyst, Calculated Risk
Glade Jones, CEO, Obeo
James J. Saccacio, CEO, RealtyTrac
John Helm, CEO, MyNewPlace.com
Jorrit Van der Meulen, VP Partner Relations, Zillow.com
Justin McCarthy, Strategic Partner Development Manager, Google
Lorna Borenstein, President, Move. Inc.
Merlin Mann, Founder, 43Folders.com
Michael Rogers, Futurist, The NY Times
Peter Flint, CEO, Trulia
Renwick Congdan, CEO, IMPREV
Sherry Chris, President & CEO, Better Homes and Gardens Real Estate LLC
Simon Baker, CEO & Managing Director, REA Group
Steve Schultz, Senior Director of Product and Business Development, Yahoo! Real Estate
Vikki Neil, VP Online Classifieds, FrontDoor.com
...and more
INNOVATION TRACKS
Savvy Agent Technology
Thursday, July 24, 2:00 pm – 4:45 pm
Moderated by: Joel Burslem, Inman News & Future of Real Estate Marketing blog
Thursday, July 24, 2:00 pm - 2:45 pm
Using Video the Right Way
Panelists:
Fred Light, Video Producer, Nashua Video Tours
Mike Malkasian, President, FSBO.com
Morgan Brown, Director of Marketing, TurnHere
Phil Thomas Di Giulio, Co-Founder, WellcomeMat.com
Sponsored by:
Thursday, July 24, 3:00 pm - 3:45 pm
The Hottest Productivity Tools
Panelists:
Brian Wildermuth, President & Co-Founder, SharperAgent
Konstantin Guericke, CEO, jaxtr, Inc.
Oliver Muoto, Co-Founder & VP of Business Development, vFlyer
Wendy Forsythe, VP, Broker Services & Product Development, Better Homes and Gardens Real Estate LLC
Thursday, July 24, 4:00 pm - 4:45 pm
Analytics and ROI: It's All About Tracking
Panelists:
Brian Balduf, President & CEO, VHT, Inc.
Gahlord Dewald, Director of Web Strategy, Union Street Media
Jim Marks, President, Virtual Results
Oren Michels, CEO, Mashery
The Future of MLS
Thursday, July 24, 2:00 pm – 4:45 pm
Moderated by: Marilyn Wilson, Founding Partner, WAV Group
Thursday, July 24, 2:00 pm - 2:45 pm
Public Facing Web Sites: Good or Bad?
Panelists:
Bob Hale, President & CEO, HAR
David Charron, President & CEO, MRIS
Frank Borges LLosa, Agent/Broker/Owner, FranklyRealty.com & FranklyMLS.com
Steve Schultz, Senior Director of Product and Business Development, Yahoo! Real Estate
Thursday, July 24, 3:00 pm - 3:45 pm
Changing Roles: Brokers & the MLS vs. the Listing Aggregators
Panelists:
Ben Phillips, Vice President & New Product Development, Managing Director, Realogy Franchise Group
Beverly Faull, GM & SVP, Fidelity National Information Services
Celeste Starchild, Vice President Broker Sales, ListHub: Broker Division of Threewide’s Broker Divsion
Jim Duncan, Realtor/Blogger, RealCentralVa.com
Sean Black, VP of Sales, Trulia
Thursday, July 24, 4:00 pm - 4:45 pm
Change or Die - Does the MLS Risk Becoming Irrelevant?
Panelists:
Cameron Paine, CEO, Connecticut MLS, Inc.
David Faudman, CEO, CleanOffer, Inc.
Mark Tepper, VP, Business Development & Sales, Homescape
Saul Klein, President & CEO, InternetCrusade/CEO, Point2 Technologies
Finding New Business Opportunities
Thursday, July 24, 2:00 pm – 4:45 pm
Moderated by: Ilyce Glink, Syndicated Columnist and President, Think Glink, Inc.
Thursday, July 24, 2:00 pm - 2:45 pm
Tapping the Global Real Estate Market
Panelists:
Don Lawby, President, Century 21 Canada Limited Partnership LLC
Janet Choynowski, Founder & CEO, Immobel.com
Jonathan Dalton, Realtor, e-Pro RE/MAX Desert Showcase
Olivia Hsu-Decker, Owner, Decker Bullock Sotheby’s International Realty
Sponsored by:
Thursday, July 24, 3:00 pm - 3:45 pm
Prospects in Rentals: Grow Your Rental Business Online
Panelists:
Craig Donato, Co-Founder & CEO, Oodle
Douglas Pope, Co-Founder, HotPads.com
Rob Massey Jr., Founder, RentalHouses.com
Jamie Clymer, President, Rentals.com & RentalHouses.com
Thursday, July 24, 4:00 pm - 4:45 pm
Working the Foreclosure Market
Panelists:
Alexis McGee, President, ForeclosureS.com
Barry Mathis, Broker/Owner, Intero Real Estate Services Roseville
Chris Matty, CMO, ForeclosurePoint.com
Rick Sharga, Senior Vice President, RealtyTrac
Sponsored by:
Broker Breakout Session: Real Estate Brokerage of the Future
Thursday, July 24, 1:00 pm – 5:00 pm
Sponsored by:
Thursday, July 24, 1:00 pm - 1:45 pm
Building a Killer Brokerage Web Site
Moderated by: Marc Davison, 1000Watt Consulting
Panelists:
David Therrien, CTO, Keller Williams Realty International
Galen Ward, Co-Founder and CEO, Estately Inc.
Greg Tracy, President, BlueRoof360
Matt Goyer, Lead Product Manager, Redfin
Ori Staub, Technology Director, Active Website, LLC
Thursday, July 24, 1:45pm - 2:30pm
Building a Brokerage Brand in a Web 2.0 World
Moderated by: Marc Davison, 1000Watt Consulting
Panelists:
Guy Wolcott, Co-Founder, Sawbuck Realty
Henry Shao, CEO, Movoto Real Estate
Lennox Scott, Chairman & CEO, John L. Scott Real Estate
Matt Fagioli, Chief Evangelist & Operating Broker, Diamond Dwelling Realty
John Vatistas, Co-Chairman, Co-owner Russ Lyon Sotheby's International Real Estate
Thursday, July 24, 2:30pm - 3:15pm
Niche Marketing: How to Get Yours
Moderated by: Chris Crocker, Vice President, South West Region, NRT Inc
Panelists:
Glade Jones, CEO, Obeo, Inc.
Kevin Seney, Founder, Bug! Realty USA
Rick Spencer, Director, Product Management, Windermere
Tara-Nichole Nelson, Founder and Chief Visionary, ReThink Real Estate
Thursday, July 24, 3:15pm - 4:00pm
Eat the Paper: Virtual Office Pros and Cons
Moderated by: Chris Crocker, Vice President, South West Region, NRT Inc
Panelists:
Carl Espy, Vice President, PropertyInfo Corporation, a Stewart Company
Christine Dwiggins, Vice President & Branch Executive, Pacific Union GMAC Real Estate
Josh Sharfman, CTO, CAR
Richard Fisher, Broker, Morro Bay Realty
Thursday, July 24, 4:00pm - 5:00pm
Interactive Broker Breakout
The Brokerage of the Future... Today!
Moderated by: Sherry Chris, Chris Crocker and Marc Davison
Want to change real estate forever? Come take part in this interactive session that places you inside a one-hour think tank to help cook up the killer brokerage model of the future. What works, what doesn't, what's so cool it would blow consumers minds? Let's create it together. Come and join your friends and your competitors and create the future, today.
Friday, July 25
MAIN CONFERENCE
Friday, July 25, 8:30 am – 9:15 am
Finding Buyers Outside the U.S.
Housings markets have grown global with buyers searching for homes across borders and more foreign money being invested in U.S. real estate. What tactics and technology can be used to reach consumers who are thousands of miles away?
Panelists:
Brendan Walsh, Advertising Director, The New York Times
Douglas de Jager, Co- Founder, DotHomes.com
Simon Baker, CEO & Managing Director, REA Group
Yannick Laclau, Founder &CEO, Properazzi
Friday, July 25, 9:15 am – 10:00 am
Get Social or Die
How can the real estate industry learn to get social on the Web without breaking the unwritten rules of social networks? Learn how to leave a digital footprint in places where consumers gather to gawk at real estate and where they're just hanging out.
Moderated by: Brian Boero, Partner, 1000watt Consulting
Panelists:
Kris Berg, Broker Associate, Prudential California Realty
Marc Canter, CEO, Broadband Mechanics
Perry Evans, CEO & Founder, Local Matters, Inc.
Ryan Slack, CEO, MyDealBook.com
Friday, July 25, 10:00 am – 10:45 am
Evolution of the Real Estate Portal
How first generation movers are keeping up with internet consumers.
Panelists:
Errol Samuelson, President, Realtor.com
Ian Morris, CEO, HouseValues, Inc.
Jason Doyle, Vice President/GM, Homes.com
Louis Cammarosano, General Manager, HomeGain
Michael Yang, General Manager, Yahoo! Real Estate
Friday, July 25, 10:45 am – 11:00 am
Innovator Awards Winners Announced
Friday, July 25, 11:00 am – 11:45 am
When Will the Housing Market Turn?
Slow markets provide opportunities for change if there is a clear vision of next steps. Join industry leaders as they share ideas for how to succeed in this time of change.
Moderated by: Ilyce Glink, Syndicated Columnist and President, Think Glink, Inc.
Panelists:
Alex Perriello, CEO, Realogy Franchise Group
Joel Singer, EVP, CAR
Jonathan Miller, Co-Founder, Miller Samuel Inc.
Patrick F. Stone, Chairman, The Stone Group
Friday, July 25, 11:45 am – 12:00 pm
What Have We Learned
Friday, July 25, 12:00 pm
Program Ends