Conference Program
Real Estate Connect San Francisco 2007, Aug 2, 2007 – Aug 4, 2007 • The Palace Hotel, San FranciscoThe Real Estate Connect program is built around the hot topics, cutting-edge technologies and innovations that real estate, mortgage and technology leaders want to know about NOW.
Wednesday, August 1, 10:00 a.m. – 5:00 p.m.
Google “One-On-One” Maximizer Sessions
Turbocharge Your Internet Presence! Join Google to learn how to maximize your online presence! Google will be offering 2 sessions. One will focus on setting up or improving your online advertising campaign through Google AdWords, and the second will cover how you can utilize the power of Google Earth to distribute your listings. Sign up for one or both sessions - but book early as limited sessions are available. CLICK HERE to schedule your appointment.
Please Note: You must be a registered Real Estate Connect SF07 attendee in order to attend the Google Maximizer Sessions.
Wednesday, August 1, 12:00 p.m. – 7:30 p.m.
Exhibits Open
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GENERAL SESSION
Wednesday, August 1, 4:00 p.m. – 4:30 p.m.
Welcome Address – Open Source, Open Data, Open Debate
The real estate process is being turned inside out as data, social commentary and simple APIs overhaul the arcane process of buying and selling real estate. Learn what is hot and what is not from the leading real estate observer, Bradley Inman, Publisher of Inman News.
Wednesday, August 1, 4:30 p.m. – 5:15 p.m.
Connect Duet
The head of the National Assn. of Realtors and the Founder of Zillow proffer wisdom on the market, technology and the future, then engage with moderator Bradley Inman.
Dale Stinton, CEO, National Association of Realtors®
Rich Barton, Founder & CEO, Zillow
Wednesday, August 1, 5:15 p.m. – 5:30 p.m.
User Generated Content: You Are No Longer in Control
Social media is expanding and is offering new opportunities for the real estate industry. If you’re going to capitalize on this growing phenomenon, you must understand how to put these powerful tools to work.
Safa Rashtchy, former Managing Director, Sr. Internet Analyst, Piper Jaffray & Co.
Wednesday, August 1, 5:30 p.m. – 6:15 p.m.
Connect Duet
Join the Founder & CEO of Trulia and the President and Prudential Real Estate Services as they offer insights into the top trends, business models and technologies driving the industry today and into the future, then engage with moderator Bradley Inman.
Pete Flint, Founder & CEO, Trulia
Russ Capper, President, Prudential Real Estate Services
Wednesday, August 1, 6:30 p.m. – 7:30 p.m.
Cocktails@Connect Reception
We wrap up the first day by gathering everyone together for an hour of free cocktails in both the upstairs and downstairs exhibit halls. Check out the wine bar in the Ralston Room or head upstairs to the Sunset Court for Martinis! Wind down for the night at Cocktails@Connect or use it as your springboard to a big night out on the town. Either way, be sure to bring plenty of business cards to this casual and fun networking event.
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Thursday, August 2, 10:00 a.m. – 5:00 p.m.
Google “One-On-One” Maximizer Sessions
See information above
GENERAL SESSION
Thursday, August 2, 8:30 a.m. – 9:15 a.m.
The Blogging Superstars
Join in on this fun and exciting panel as top online real estate executives discuss the latest trends in blogging and how the industry has embraced this powerful new tool – as well as how blogging has embraced the industry.
Panelists:
Teresa Boardman, Realtor/Broker, Keller Williams
Kevin Boer, Founder, 3 Oceans Real Estate Blog
Ardell DellaLoggia, Associate Broker, Sound Realty
Jonathan J. Miller, President/CEO, Miller Samuel, Inc. & Chairman, Radar Logic Research
Noah Rosenblatt, Founder, UrbanDigs.com/Licensed RE Salesperson,
Citi-Habitats
Thursday, August 2, 9:15 a.m. – 9:45 a.m.
Story of an Entrepreneur
Doug Lebda is probably the most successful entrepreneur in the online real estate space, hear his fascinating story from start-up founder to selling his company to becoming an influential executive with Barry Diller's IAC.
Doug Lebda, President & COO, IAC
Thursday, August 2, 9:45 a.m. – 10:15 a.m.
Connect Duet
Listen to the heads of John L. Scott Real Estate and Redfin as they expound on the top trends in real estate and technology. Moderator Bradley Inman adds his perspective to the discourse as well.
Lennox Scott, Chairman & CEO, John L. Scott Real Estate
Glenn Kelman, CEO & President, Redfin
Thursday, August 2, 10:15 a.m. – 11:00 a.m.
Keynote Address: What is Happening With Social Media?
Everyone is getting in on the act: bloggers, networkers, self-publishers and casual users. What is your role? Should you fear the trend, embrace it or merely put your toe in the water. What is the value, what is the context and what do you give up or get?
Hugh MacLeod, Publisher, GapingVoid
Thursday, August 2, 11:00 a.m. – 11:30 a.m.
Connect Duet
Join the Founder of craigslist and the head of Realogy’s Franchise Group as they offer insights on the future of the Internet, marketing and the real estate business. Moderated by Bradley Inman.
Craig Newmark, customer service rep & founder, craigslist.org
Alex Perriello, President & CEO, Realogy Franchise Group
Thursday, August 2, 11:30 a.m. – 12:15 p.m.
New Kids on the Block
You may never have heard of these companies, but these innovators are defining the future. See what’s coming and hear from the visionaries behind these companies.
Panelists:
Anastasia Goodstein, Publisher, Ypulse
Niki Scevak, Founder, RealEstateVoices
Jason Spencer, Co-Founder & CEO, StreetAdvisor.com
Karim Tahawi, Founder & CEO, My-Currency
Galen Ward, Co-Founder, Estately
Thursday, August 2, 12:15 p.m. – 2:00 p.m.
Meet the Leaders/ Meet the Companies
Chat one–on–one with the industry leaders of technology and real estate, and get up close and personal with the best and brightest in the business!
Some of the confirmed leaders include:
Sherry Chris, COO, Coldwell Banker
Pete Flint, Founder & CEO, Trulia
Marty Frame, CIO, Fidelity National Real Estate Solutions
Dottie Herman, President & CEO, Prudential Douglas Elliman
Sami Inkinen, Founder & COO, Trulia
Glenn Kelman, President & CEO, Redfin
Pat Lashinsky, CEO, ZipRealty
Hugh MacLeod, Publisher, GapingVoid
Jonathan J. Miller, President/CEO, Miller Samuel, Inc. & Chairman, Radar Logic Research
Ian Morris, CEO, HouseValues, Inc.
Craig Newmark, customer service rep & founder, craigslist.org
Alex Perriello, President & CEO, Realogy Franchise Group
Lennox Scott, Chairman & CEO, John L. Scott Real Estate
Jeff Somers, Director of Partner Relations, Zillow
Lockhart Steele, Founder & Publisher, Curbed.com
Jorrit Van der Meulen, Vice President of Partner Relations, Zillow
Michael Yang, General Manager, Yahoo! Real Estate
Thursday, August 2, 12:00 p.m. – 6:00 p.m.
Exhibits Open
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GENERAL SESSION
Friday, August 3, 9:00 a.m. – 9:45 a.m.
What’s New with the Search Giants?
Searching the Web has become a critical component for the real estate industry. What are the new trends that the online search giants will be featuring and how will they influence real estate?
Panelists:
Justin McCarthy, Strategic Partner Development Manager, Real Estate, Google
Chris Sampson, Director, Virtual Earth Sales, Microsoft
Michael Yang, General Manager, Yahoo! Real Estate
Friday, August 3, 9:45 a.m. – 10:00 a.m.
Innovator Awards
Friday, August 3, 10:00 a.m. – 10:45 a.m.
Innovations with Real Estate Portals
Real estate portals play a big role sending traffic and leads to local and regional real estate Web sites. What steps are they taking to improve their services and their offer to brokers and agents?
Panelists:
Tim Fagan, President, HomeGain & Homescape
Bret Violette, President, RealEstate.com
Ian Morris, CEO, HouseValues, Inc.
Errol Samuelson, President, REALTOR.com
Jamie Clymer, Vice President & General Manager, Homes.com
Friday, August 3, 10:45 a.m. – 11:30 a.m.
Where To From Here: What’s Next for You and the Industry?
The industry has had its share of ups and downs, but do you know where’s its heading? Do you know what to do with all the technology and information out there? Industry experts will discuss what you need to know to harness this wealth of opportunity and make sure success is in your future.
Panelists:
Dave Meyer, President & Co-Founder, eNeighborhoods
Carter Murdoch, PhD., Senior Vice President, Bank of America
Marty Frame, CIO, Fidelity National Real Estate Solutions
Sherry Chris, COO, Coldwell Banker
Pat Lashinsky, CEO, ZipRealty
Dottie Herman, President & CEO, Prudential Douglas Elliman
Friday, August 3, 11:30 a.m.
Program Ends
Sponsored Intensive Descriptions
These intensive sessions provide more of an in-depth, step-by-step presentation to help you improve and enhance your business. At selected times before, during or after the formal program, sign up for one of the sessions and gain valuable training and tools to update or refine your practice. Choose any of these special sessions and improve your company’s bottom line:
Agent 2.0: Developing Your Future Referral Network – Online!
Presented by: 
Are you ready to learn about the critical tools you need to make yourself stand out in the “noisy” online space? Do you understand home searchers online and how best to connect with them? Do you know when it’s best to manage your own leads and when should you get the help of your broker? Get the answers to these key questions and ensure your future referral network by attending Agent 2.0.
Content as King: Developing Web Site Content to Attract & Delight Customers
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This informational session will help you understand why your office ending in “.com” can become your largest generator of new customers. You’ll also learn about the hottest real estate information on the Web: user-generated content, widgets & more and what to do with it. Take away tips for using content to keep customers coming back to your Web site.
How to Brand a Real Estate Company – The Right Way
Presented by: 
Isn’t it time to wake up from the real estate branding nightmare? Do you now there are key 5 problems you can stop NOW? What can Starbucks and Target teach real estate? Make time to attend this informative session and you’ll leave with tactical information to make your brand real AND relevant!
Lead Conversion – How to Turn Data Into Dollars
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Attend this session and walk away with specific strategies that will help you increase conversion rates and the sales generated by your company! Come find out about lead quantity vs. quality, the 3 secrets to successful listing syndication, how to increase traffic and leads by up to 1000%, how to use technology to optimize conversion and how the power of analytics can increase new client closing rates.
Leverage Mapping to Improve the Interactive Experience of Your Website
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Meet one-on-one with one of our experts, see demos and experience real-life examples of our online services. Find out how you can leverage mapping to improve the interactive experience of your website, show more houses in one day and help your clients find houses that meet their geographic criteria. Attend and you will be automatically entered in a random drawing to win a 30 GB iPod® with Video!
Marketing Technology
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Get ready to drink from the fire hose! Marketing technology has made incredible advances, reducing costs and increasing efficiencies in ways unimaginable just a few short years ago. Learn how industry leaders such as RE/MAX International and Canada’s Royal LePage have leveraged marketing technology to reduce costs, increase branding and boost recruiting success.
Rapid Response Realtor: The Broker Solution to Turning Clicks into Closings
Presented by:
You know how important is it to master the dilemma of where to direct online leads and ensure rapid response times to consumers – but how do you do it? Are you able to satisfy your agents and free up their time to work with hot prospects? Do you really have all the information you need to increase your brand equity and your bottom-line business? Get to this session and find out how to get more closings!
Real Estate from 2566 B.C. to 2010 A.D.
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What we can learn from the first real estate transaction? How can you avoid carrying bad practices into a web 2.0 world? Do you understand your new customers: gen X and Y? Attend this all important session and learn how to take your company on a new and profitable path. Implement this valuable information to ensure your company is ready for success through 2010 and beyond!
Ripping the Roof Off Real Estate - The New Real Estate Consulting Model
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What is TRUE real estate consulting and how does it differ from traditional sales and discounting? Do you ever wonder WIFU (What’s In it For Us) or how you can capture more business by giving the consumer choices? Get these answers along with success stories from veteran experts. Don’t miss the boat - attend this session to make sure you’re ready for the future and know how consulting and the internet will change how transactions are completed.
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