Blogging Workshop

Blog Your Way to Success: Take Blogging to the Next Level
Blogging has become more than just a social networking forum, it’s become a bona fide business tool that requires serious thought and planning. Are you ready for the next steps you need to take with your blog? Do you even know what the next steps are? Spend the day with our experts in New York and learn about best practices, the latest techniques and network with your peers to gain even more insights into the exciting and rewarding real estate blogosphere.

Tuesday, January 8

Time	Session Title
6:00 pm - 8:00 pm	Beer with Bloggers

Wednesday, January 9

Time	Session Title
9:00 am - 9:45 am	Avoid the Content Brick Wall: Ideas for Fresh and Frequent Blogging
9:45 am - 10:30 am	Beyond the Written Word: Videoblogging and Podcasting
10:30 am - 10:45 am	Break
10:45 am - 11:30 am	Keynote Address
11:30 am - 12:15 pm	Marketing Your Blog
12:15 pm - 1:15 pm	Lunch
1:15 pm - 2:00 pm	FORUM — Brush Up Your Netiquette: Blogosphere's Best Practices
2:00 pm - 2:45 pm	FORUM — Steer Your Blog Toward the Long Tail

 

Tuesday, January 8

Tuesday, January 8, 6:00 p.m. - 8:00 p.m.
Beer with Bloggers

Sponsored by:

 

Wednesday, January 9

Wednesday, January 9, 9:00 a.m. - 9:45 a.m.
Avoid the Content Brick Wall: Ideas for Fresh and Frequent Blogging
Don't waste valuable time writing blog entries just to fill space. Learn how blogging can become a de facto customer relationship management tool and how to gauge what topics will keep them coming back for more.

Moderator: Jessica Swesey, Vice President of Content, Inman News

Panelists:
Rudy Bachraty, Co-Founder, Sellsius & Founder, Kiosk Realty
Kris Berg, Broker Associate, Prudential California Realty
Jeff Corbett, Author, The XBroker Blog
Dan Green, Chief Blogging Officer, Bring the Blog

 

Wednesday, January 9, 9:45 a.m. - 10:30 a.m.
Beyond the Written Word: Videoblogging and Podcasting
Join an expert-driven panel discussion on how to infuse color into your blog with videos and podcasting. Panelists will discuss easy methods for using new mediums to connect with your audience.

Moderator: Jeff Turner, President, RealEstateShows.com

Panelists:
Douglas Heddings, Senior Vice President, Prudential Douglas Elliman
Rachel Natalie Klein, Founder, IntoTheBox.tv
Daniel Rothamel, Realtor, Strong Team REALTORS; Blogger, RealEstateZebra.com
Mike Price, President, ML Broadcast

 

Wednesday, January 9, 10:30 a.m. - 10:45 a.m.
Break

 

Wednesday, January 9, 10:45 a.m. - 11:30 a.m.
Keynote Address: The Future of Blogging
In just a few years, blogging has gone from an obscure word for online journaling to a powerful business tool and innovative publishing platform for all sorts of content. What will blogging look like in years to come? Where will publishers and bloggers push this medium next? Get a glimpse of the future of blogging through the eyes of one of its most successful pioneers.

Lockhart Steele, Founder and Publisher, Curbed.com

 

Wednesday, January 9, 11:30 a.m. - 12:15 p.m.
Marketing Your Blog
If you blog it, will they come? You've built your blog but no one is reading it. This expert-driven panel explores blog marketing basics and other tips and tricks to land traffic, repeat visitors and prime search engine placement.

Moderator: Joel Burslem, FOREM

Panelists:
Erik Hersman, Principal, Zungu LLC
Drew Meyers, Community Relations Specialist, Zillow.com
Reggie Nicolay, Regional Technology Director, Fidelity National & Author, MyTechOpinion.com
Brian Rothenberg, Product Manager, Yahoo! Real Estate

 

Wednesday, January 9, 12:15 p.m. – 1:15 p.m.
Lunch

 

Wednesday, January 9, 1:15 p.m. – 2:00 p.m.
FORUM — Brush Up Your Netiquette: Blogosphere's Best Practices
Blogging is a fun and engaging way to market to potential clients. But how do bloggers balance a down-to-earth personal writing style while maintaining a professional presence? How can eager agents engage in other social media without coming off as too salesy? Bring your questions to this open-forum-style discussion on the unwritten rules of social media netiquette.

Moderators:
Teresa Boardman, Realtor/Broker, Keller Williams Integrity Realty
Jay Thompson, Designated Broker, Thompson’s Realty

 

Wednesday, January 9, 2:00 p.m. – 2:45 p.m.
FORUM — Steer Your Blog Toward the Long Tail
As the blogosphere gets more crowded, bloggers will need to focus on a clear target audience to cut through the noise. This open-forum discussion will take real-life scenarios and explore how bloggers can narrow in on a business plan for their blogs without painting themselves into too small a corner.

Moderators:
Brian Brady, Managing Director, Worldwide Credit Corporation
Dustin Luther, Founder, 4realz.net Consulting

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