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Hi Teresa, Well your article will catch alot of comments I'm sure. As what written prior, we all have to "sign in" as well. hmmm.. but I'm ok with it. Regarding statistics, I have done my testing for several months.. Split A/B. the only difference is that Split B I put up a sign up form. Yes, I had Micky's friend Goofy come by, but I had many other clients that actually signed up for property drips and other related info. When I didn't have the sign up form, it was a rare that someone signed up. They user actually wanted to have properties dripped to them. So, I understand what you are saying regarding giving simply giving excellent content, but if you give great content and offer up a sign up form, then there is a win/win for both sides... look at Inman News.. they offer up great content and get us to sign up. So, to close, in order to meet both demands, offer up "open content" and "premium content" on your site. This way, you offer up quality to the user, but then offer premium content to people who don't mind signing up. Have a great day! William Jimenez President http://www.Masterdigm.com