Welcome!
Bill, respectfully, many, including ourselves, have been prohibited by the various authorities in jurisdictions across the country from using MLS in our names because just having it in your name is deemed misleading. You cannot even get a license to do business with MLS in your name in many places so the rules do restirct the use of MLS without determining on a case by case basis if they are truly misleading. Of course on the other hand, they have no authority over those that are not licensed and these companies use MLS as freely as they choose to our detriment.
So basically these rules restrict educated, licensed and trained Realtors from using the terms MLS in their urls and company names etc., but allow uneducated, untrained, unlicensed, unethical and unregulated groups to use MLS in their names and urls to prey on the general public. That makes a lot of sense. Good job NAR.