Team Puluwai

Overall I think this is a good thing for everyone involved in real estate technology. There are still a huge number of people just now becoming aware that they can start browsing real estate using the web, and now on smart phones such as the iPhone. Trulia has done a lot to raise consumer awareness of what is possible.

We have created a full-blown iPhone real estate search application called Puluwai. This is a real native iPhone application, not a conceptual demo, that is connected to live data. A preview is available on puluwai.com and we will be launching with the iPhone App Store. Obviously Puluwai cannot replace the knowledge and experience of a real estate agent. However, it supplements other search tools to help educate buyers about the market. We believe potential buyers will use Puluwai to "window-shop": browsing the state of the market before leaping in. They can find homes for sale near them (using the iPhone's GPS) and get driving directions to check out properties. Once they get interested in a property or two, Puluwai makes it easy for them to call or email an agent. http://www.puluwai.com