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Mission Statement
To Provide Realtors With Outstanding Service, Knowledge and the Technology to Make Them More Successful.
It is the goal of the Real Estate Tomato to provide our readers with superior advice at all times. Our expertise and extensive real estate marketing experience aims to be your benefit whether you are a new agent or a seasoned pro.
Hey all! Just found this article about us yesterday...a little late to the picnic - all that recovering from Inman :) The phrase that I see as the best description of our point from the panel was this by Diane Cohn: "In essence, we are no longer just a blog, but a real community centered around the topic of local real estate." That's really the whole idea. By bringing in voices that force transparency and move you away from that industry-centric tone, you have the opportunity to create a community. And after-all, it's the community that is farmed for business, is it not? Juicy Blogging Advice for Realtors http://realestatetomato.typepad.com
The marketing landscape has been changing, and there is definitely a need to continue to stay relevant... hence the push to understand all the new social media. However, I have experienced that successful marketing will always be found in a simple solution: Focus, consistency, passion and hard work will make your efforts pay off. If these efforts are focused on Social Media, then you will see this generate an audience that is looking for you. If your focus is on walking the neighborhood (for example), then this too will work for you. Trying to straddle, test market, or spread yourself too thinly, you will commonly find your efforts to be futile. -- I may be wrong, but I think that the point that Joel was making was that an effective way to improve your social media efforts is to work to engage your target audience the 'old fashioned way'. By bringing more of your target audience and community into your online playing field, you increase the exposure to potential clients, while leveraging these exciting new marketing mediums. If your sphere is following you on Facebook and Twitter and commenting on your blog, well, now all that 'tinkering' on the computer starts to really make sense. $0.02 Juicy Blogging Advice for Realtors http://realestatetomato.typepad.com
Brad, I don't know if you happened to see the post we made about our recent launch of the Real Estate Broker Blog 2.0? It is the next generation after http://blog.ewm.com. We are using a modified version of WordPress MU. The entire breakdown and description can be seen here: http://realestatetomato.typepad.com/the_real_estate_tomato/2008/05/the-real-estate.html I'd also be happy to give you a personal tour if you are interested in learning more. Juicy Blogging Advice for Realtors http://realestatetomato.typepad.com
