Fred Doleac

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The consumer will force the change. They want a customer service driven sales model (it's not about the agent). Now that consumers have access to the information, agents and brokers will have to earn their business. The integration of technology, training and support is critical to success. Agents will be attracted to the companies providing those services. The major challenge will be attracting new agents to our industry and providing lead generation for survival. Fred Doleac, CEO VirtualHomes and RE/MAX Country Properties, NH and RE/MAX Innovations, Boston, MA.

For most B/O's they must have a minimum of 40 agents producing at average levels to be profitable. Otherwise, if they can be a top producer, they are better off being an agent. If you offer remote agent services, provide lead generation, technology, training and support then agents can be attracted to your brokerage. The key is the integration of technology into your business model so agent want and need to work for you. What "Contracted" broker services could an entity provide that offers value to an agent/Broker considering their own botique firm? Fred Doleac, VirtualHomes and RE/MAX Innovations

You have to inspire the consumer to take advantage of the market. Focus on those who have needs (move-ups, first timers, serious investors)and provide timely and qualified information so your customers and clients trust you as a resource. Weekly market reports in local areas will assist in establishing values and finding the "bottom" which they are all looking for. Fred Doleac - Virtual Homes, Inc.