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Joined 01/20/2008

Adrian Sherwood

Designer of Disruptive Technology

The Sherwood Group

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(409) 739-2888

"I have created a technology that will stand this industry(real estate) on its head" was how the email began to Mark Lesswig; in 2006 I believed it, and I believe it now. My experstise is in communications with a specialization in audio-video production. I hold no real estate license at this time. I have studied the myriad of problems facing everyday agents and have found gaping holes in the way most carry out their tasks. My goal is to maximize tasks while minimizing those holes; and it'll happen in 60 seconds or less.

My Comments

  • Great analogy! Do you think
    By October 22, 2008 - 3:02am

    Great analogy! Do you think it's possible to be both agent-centric and consumer-centric? I do.

  • Hey Kris, While I do agree
    By October 15, 2008 - 8:14am

    Hey Kris, While I do agree that the cooperating agent needs to be up to speed. I have to disagree with you that they MUST be full-time in order to be effective. I'll admit, I'm a media guy that the industry refers to as an "outsider", so take this as you please. What I believe is a more pressing issue that's not being addressed is the built in friction for the individual once he/she receives their license. For example: 1. New agent signs her first Seller client 2. All players display their listings the same. (MLS) 3. Agents MUST spend BIG MONEY in order to get the business going, and keep it going. I have more, but I'll keep to these three. #1 - As soon as that customer becomes a client that client is what I call "old business". To get the next client, or prospecting, is what I call "new business". These two, old and new, are in constant flux and sap agents of their ability to get things done. #2 - This practice is the number one reason commissions are under attack. You offer a marketing package identical to that of a 'discounter' and you want to know why these models keep on coming? This is a free market and if someone can do the same job for a lower price, the they should get the job. Let's not forget that an eleven year old is just at home posting pictures/ video on Myspace as you are to the MLS; there's no magic. #3 - Why does entrepreneurship have to cost so much? The individual is getting hit in the pocket from all sides with no end in sight. The big three( marketing,promotional, auto) suck many dry before they ever take flight. This allows the rich to get richer, and leaves small brokerages fighting for a small percentage of the market. Agents should not be forced to spend away their savings before realizing a return. They should not have to choose between serving an existing client and new one, and agents must learn to use their asset(listing) to their advantage. I believe these issues reflect built in friction points. These points drive many into the ground before they ever get started; Furthermore, that's a shame when all you want to do is take flight.

  • Here's the scenario: The
    By September 30, 2008 - 3:20am

    Here's the scenario: The person you are trying to sell is a former Realtor that owns a $375,000 home. How do you convey your value?