A Brand Moo Web Site
By Glenn Roberts Jr., Wednesday, July 2, 2008.Bookmarking Sites
Moovest, a newly launched search site for investment properties, is banking on the power of bovine branding to spur its growth.
"When considering real estate, bovine (more commonly known as cattle), don't usually spring to mind," according to the company's announcement today. "We wanted something both unusual and memorable," said Dave Segrove, vice president of marketing for Moovest.com, in a statement.
The site caters to buyers and sellers of tenant-occupied real estate, or homes and buildings that are currently rented or leased by the owner, though the site does not require that properties have tenants in order to be listed at the site.
Real estate agents can participate at the site through a "MoovAgent" service that connects them with prospective buyers, according to the announcement. The site doesn't seem to have much content and/or functionality yet, though there are some pretty pictures of the site's cow mascots in some exotic and some not-so-exotic locations.
All rights reserved. This article may not be used or reproduced in any manner whatsoever, in part or in whole, without written permission of Inman News. Use of this article without permission is a violation of federal copyright law.
Add A Comment
You must login or register to post a comment.
Submitted by Joe Cline on July 5, 2008 - 6:44pm.
Interesting. Also, your link to moovest.com is incorrect. It goes to movest.com.
Thanks
Joe Cline
Circle C TX MLS Listings | Selling Your Home During the Holidays
Submitted by Justin Britt on July 8, 2008 - 11:03am.
Interesting marketing concept. Unfortunately, the brand does not resonate past the home page.
Justin Britt
Head-Web-Head
Hawaii Life Real Estate Services, LLC
Hawaii real estate search engine
Submitted by Jeff Manson on July 27, 2008 - 9:12pm.
Yea, I agree! Not sure what to do or the purpose of the site unless you really work at it.
Jeff Manson
American Dream Realty
Personal: Honolulu real estate agent
Company: Hawaii real estate
Submitted by Dave Segrove on July 28, 2008 - 8:37am.
Hello
We appreciate the feedback. Would you mind perhaps expanding a little on your concerns for us? All opinions are very important and taken seriously. We'd like to understand and fix what's needed to ensure that the marketing message gets out and that the site is straightforward to use.
Rather than fill up this blog, please feel free to email me directly at dave.segrove@moovest.com.
Thanks for taking the time to comment on our site.
Submitted by Commercial Mortgage Loans - Privately Funded - MasterPlan Capital LLC on July 31, 2008 - 10:34am.
People love cows, except for the ones that think their hokey. I think they smell and would personaly never buy investment property from one. But stranger branding has worked; who would have thought snoopy could sell insurance or a lizard could get people to swithch car coverage? Good luck to them.
MasterPlan Capital LLC
Commercial Real Estate Investment Bankers
Commercial Mortgage Loans - Equity Financing - Asset Management
Online: http://www.masterplancapital.com - Quick Answers - Fast Closings - Professional Service.
Submitted by Gary allalouf on August 26, 2008 - 11:56am.
Don't see the concept and how it would work.
Gary
http://Myhawaiirealestateonline.com