Zillow feature allows agents to revisit past sales

Zillow today announced the launch of a new feature at its Web site that allows agents and brokers to market themselves at pages that feature properties they previously sold.

"Your sold homes are already getting viewed a lot on Zillow, with (until now) nothing to distinguish them as your sold homes," the company announced in a blog post. The Virtual Sold Sign program is free for agents to use and is available at Zillow's listings feed page.

Agents and brokers who associate with a sold property are identified under a "Last Sold By" and can include their name, photo, and brokerage company.

Linking agents to recently sold properties is not a brand new concept. Homethinking.com allows users to view agents associated with active for-sale properties and recently sold properties, and AgentMatch.com also allows users to view past sales associated with specific agents. Those sites also allow users to view list prices compared to sold prices for properties.

Agents and brokers who use Zillow's new program can continue to market themselves through the properties they have listed for sale at Zillow's Web site after those properties are sold, and they can also associate themselves with properties that sold before Zillow's listings feed program launched.

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