House hunting for the health conscious

If you subscribe to Seth Godin's "Be Remarkable" school of marketing, you might find this interesting: A real estate brokerage company in Colorado has branded itself around the idea of using bicycles to tour homes for sale. Pedal To Properties, based in Boulder, was founded in an effort to "combine health and home," according to the company's Web site.

Founder Matt Kolb says the biking service is optional and can be requested at any time.

Whether clients actually use the bike option seems not to be the point. Rather, the company has made itself stand out to health- or environment-conscious consumers and has conveyed one of its core values to these prospective clients by focusing the brand on it.

Pedal To Properties is offering licensing of its model to agents throughout the U.S.

(Hat tip to Territory RE Blog)

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