Audience

Our readers are loyal and passionate. They're also well educated, affluent and extremely influential within their organizations and communities.

Inman News readers spend an average of 13 minutes on our site during each visit. And they come back often – 64% read our news every day!

Inman News audience demographics:

Age
32% ages 26 – 45
32% ages 46 – 55

Gender
57% male
43% female

Education
72% have Bachelor’s or higher

Employment level
72% are director or above

Household income
67% are above $100,000
18% are above $250,000

Occupation
60% of our readers work for a real estate brokerage company

Inman News Network traffic numbers:

Frequency of reading Inman News
64% read every day
27% read several times a week

Page views
Over 7 million per month

Average visit length
13 minutes

Sources: WebTrends analytics report, October 2007 and Inman News Reader Survey, January 2007.